Senior Strategic Marketing Lead - Spine & Trauma Technologies

at  Medtronic

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

REQUIRED KNOWLEDGE AND EXPERIENCE:

• Subscribe to the Medtronic mission, company culture and values.
• Minimum of 7 years of experience in marketing, market and business development
• Proficiency in English
• Advance computer literac
  Preferably digital marketing experience, medical device marketing experience, sales and project management experience, medical/biomedical degree, MBA or other advanced business degree.

PHYSICAL JOB REQUIREMENTS

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Upstream Marketing Lead for Spine & Trauma Technologies portfolio will be responsible for the development, planning, and deployment of all marketing activities, including marketing strategies, market development projects, product/portfolio planning, and launch activities in Central & Eastern Europe, Middle East, Africa and Russia region and will be instrumental to support implementation efforts of the downstream marketing team in sub-regions. This job supports also the regional Downstream Marketing Leads and his/her team and Country/Cluster/ Portfolio Leaders and their teams in developing and implementing innovative projects for meeting financial objectives of sales, market share, and profitability.

Other Duties to the above mentioned:

• Partner with Global Operating Units (OUs), regional/sub-regional marketing team, business leadership, and functional (Pricing, Clinical Research Medical Science, Demand Planning, Commercial Operation, etc.) and enabler representatives to elaborate annual marketing plans and strategies to achieve sustainable competitive advantages and commercial success for Spine & Trauma Technologies portfolios
• Identifies unmet customer requirements, new business opportunities and provides vision and direction to regional and global partners while expanding the patient access with therapy development activities includes cconducting and evaluating market research data
• Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.
• Serve as architect of the marketing strategy for Spine & Trauma Technologies portfolio utilizing a complete market planning and execution tool kit covering:
• Product/service portfolio strategy and programme development based on marketing insights such Market segmentation, targeting and positioning (integrated value proposition), integrated commercial strategy, aligned with sales and marketing organisations and omnichannel teams, strategy for non-traditional channels such as scientific publications, public relations, digital, health economics and non-clinical stakeholders, and key opinion leader advocacy strategy & building of advocacy network.