Senior Strategic Planner

at  Dentsu Aegis Network

Job Title:
Senior Strategic Planner
Job Description:
About Merkle B2B
We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to- end, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will be joining a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don’t just take our word for it – we’ve recently won The Drum’s Best Large B2B agency award.
At MB2B, we are determined to be the best - and we know that only comes from having the best people on our teams. So, as we progress and develop as a company, you will too. Within our fast- growing network, there’s plenty of opportunity to develop your skillset through market-leading training schemes, including our proprietary Merkle University courses. You’ll be encouraged to be curious, to share new ideas and to be innovative and bold – we believe great ideas should come from everyone in the team. To that end we’re also actively engaged in ensuring DEI is at the heart of what we think, say and do. We work as part of the many pillars within our global and local DEI group - and strongly encourage all of our teams to be actively involved here too.
In exchange for your contribution to our award-winning company, we make sure you’ll find the right work-life balance - mental wellness is incredibly important to us so we ensure everyone takes advantage of their generous holiday allowance as well as several additional Wellness Days each year - additional days off which are enjoyed by everyone within the Dentsu group. We know right now that the ability to work remotely is as important as the ability to come together f2f as a team and agency, so we have enabled each team to build bespoke charters to identify the rhythm and cadence of when it will add value to be in the office collaborating round a table and when it’s useful to work from where suits you – all with the goal of driving success for our clients, our teams and our agency in the smartest ways possible. We’re really proud of our company values and culture, and we want you to feel fully part of that fantastic community, something we celebrate in our regular company and team socials.
What you are being asked to buy into
The Singapore office is at a point of significant change. We’ve just started the integration of these Media, Creative, Content, Research, Data & Platform capabilities. Our 7 Islands Operating System is helping to make this a meaningful reality for our people & partners and a compelling proposition for clients.
This is an opportunity, for a curious and restless individual, to join and to help shape the future direction of the Singapore office and some of the services it offers. This individual will have demonstrated an active interest in Marketing/Media/Creative. Ultimately, they will want to work in partnership with the Strategy Leads in the team who specialise in: I) Brand, Creative & Content strategy, ii) Channel and Connections strategy, iii) Business consultancy.
Life as a Strategist at Merkle B2B
To lead intelligence gathering and insight development on clients and new business opportunities.

Key deliverables for the role:

• Intelligence & insights on customers (e.g. Desk research, journey analysis, GWI, social listening and search analytics).
• Intelligence & insights about a company, its categories, and competitors.
• Intelligence & insight on channels (owned and paid).
• Intelligence & insights into the bigger context (e.g. Cultural, economic & technological) for clients.
• The codes and conventions of a category.
• Getting to the real problem that we are trying to solve.
• Coherent strategies that matches a customer need.
• Finding a way to solve the business challenge by devising strategies to increase revenue, cut costs, promote growth. Examples of broader recommendations include:
• Digital transformation strategy.
• Partnership approach.
• Product development roadmap.
• Organisational change management.
• Creating and presenting analysis reports.
• Begin to identify the opportunity spaces based on all the above.

Will work independently and sometimes partner with others in the strategy team to create proposals around:

• Brand & proposition strategy. Brand, product & service development.
• Creative & content strategy. Creative & content development.
• Customer strategy and business growth strategy. Segmentation & growth plan development.
• Channel & connections strategy. Paid and owned media activation.
• Journey led transformation strategy.

Experience / knowledge required

• 8+ years of working experience preferably within a B2B agency and/or technology company
• Excellent interpersonal and presentation skills and the ability to confidently communicate with senior stakeholders
• Strong business acumen
• Highly enthusiastic, self-motivated, meticulous, and detail orientated
• A confident and safe pair of hands for both the agency and clients
• Strong time management skills with an ability to prioritise
• Up-to-date on relevant marketing trends and innovations
• Works well individually and as a team player
• Strong oral/written communication
• Bachelor’s degree/Higher Diploma

The successful candidate will be:

• A curious seeker - Capable of scouting for interesting information & insights.
• Have a point of view about what they might mean for customers/clients.
• Is curious about how the world works and takes personal responsibility for getting things done.
• Is happy to roll their sleeves up and produce thoughts. Even though they are not quite sure where they may lead.
• Is an excellent presenter. Can present their thinking in a thoughtful and interesting way.

Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

• Intelligence & insights on customers (e.g. Desk research, journey analysis, GWI, social listening and search analytics).
• Intelligence & insights about a company, its categories, and competitors.
• Intelligence & insight on channels (owned and paid).
• Intelligence & insights into the bigger context (e.g. Cultural, economic & technological) for clients.
• The codes and conventions of a category.
• Getting to the real problem that we are trying to solve.
• Coherent strategies that matches a customer need.
• Finding a way to solve the business challenge by devising strategies to increase revenue, cut costs, promote growth. Examples of broader recommendations include:
• Digital transformation strategy.
• Partnership approach.
• Product development roadmap.
• Organisational change management.
• Creating and presenting analysis reports.
• Begin to identify the opportunity spaces based on all the above