Senior Strategist

at  Lumanity

Overview / About us:
We’re The Leith Agency - Scotland’s leading creative agency. We’re a bunch of creative, digitally-minded, content-loving people working in the heart of one of ‘the world’s coolest neighbourhoods’.
We also have an office in the centre of Manchester, there is an opportunity to be based here but the key clients we are looking for support for are largely based in Scotland so you should be willing to travel to client meetings.
We work across all platforms, formats and sectors for a bunch of incredible clients, including The Famous Grouse, The Macallan, ScotRail, the Scottish Government and many global clients in the Health sector.
Responsibilities / Position overview:

WHO ARE WE LOOKING FOR?

We are looking for a seasoned expert in social media and content strategy who can handle a chunky advertising brief too. Hoping for a strong strategic thinker capable of applying a creative strategic approach to any channel.

• You will have at least 7 years experience in a strategy role within an agency
• Experience of working across the digital and traditional worlds of strategy.
• Proven experience of guiding creatives towards effective work based on robust strategic thinking.
• Track record of developing measurably effective social media planning and buying strategies.
• Endlessly curious about human behaviour and culture.
• Eagerness to learn and develop.
• Self-starter who can take a project and run with it.
• Human and empathetic, not textbook led.

THE SKILLS AND EXPERIENCE YOU’LL NEED:

Analysis and synthesis – You must be able to distil large amounts of information and find the insights that matter. You’re skilled at moving beyond observations to identify implications, succinctly answering “So what?”.
Social Specialism - We’d like to see a history of driving results that go beyond in-platform metrics - driving outcomes such as sales or brand-lift. An understanding, planning and managing both paid campaigns and organic campaigns.
Insight gathering - You will have strong desk research skills as well as experience of qualitative research techniques like interviews and focus groups. You’ve always got your eye out for new trends and thought-provoking insights.
Problem solving – You’ll be someone who copes well with open-ended tasks and uses quick, creative thinking to find the best way forward.
Lateral thinking - We need someone who will surprise us with the lesser imagined solution.
Campaign development – You know how creative agencies work and you’ve played a key role in developing effective multi-channel marketing campaigns.
Talking, debating and presenting - You must have excellent communication skills. This includes voicing your opinion and challenging others when necessary.
Writing - We would expect you to be a competent writer and have experience of producing documents such as effectiveness awards papers, thought pieces, blogs and tenders.
Benefits:

This is an exciting opportunity to grow your strategy career whilst working on campaigns that make a difference. You’ll be working together with senior members of our strategy team, while also leading projects of your own.
Creative Strategy - You’ll help to clarify objectives and interpret client briefs. You will synthesise insights, use these to inform campaign or content strategies and write concise, inspiring creative briefs.
Effectiveness – You’ll help to create outcomes that benefit our client. You’ll also play a key role in measuring effectiveness. This includes analysing data and writing results reports and presentations.
Insight - You will have an important role in gathering and distilling consumer and market insights. This includes everything from desk research to discussions with people in the target audience to commissioning research from external agencies.
Creativity - You will work closely with the creative department to inspire, guide and shape ideas.
Advocacy - You will help to advocate for the ideas produced and have the ability to back up creative ideas with robust insight and rationale.
Collaboration - This role requires you to work very closely with the client teams, other members of the strategy team and account and creative teams within the agency. You will also form part of a close cross agency team and work cooperatively with other agencies, eg. media/PR/Design.
Qualifications: