Senior Strategist

at  TPM

WHO ARE WE?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

SKILLS AND EXPERIENCE

• Experience in differentiating core creative ideas from their executional treatments, and astute in assessing when these meet the brief and how they will influence behaviour.
• Proven to be capable of guiding and nurturing creative work that meets clients’ briefs.
• Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics.
• Strong and persuasive communicators, able to simplify research and strategic thinking.
• Always asking questions and looking for new insights.
• Adept in lateral, analytical and strategic thinking, they are able to apply creative thinking to business problems.
• Fascinated by human behaviour, social trends, and how ideas influence people.
• Able to give and receive feedback that supports the development of the agency’s creative work and improves the effectiveness of advertising ideas.
• Knowledgeable about their client’s business and market, and where and how advertising contributes to its success.
• Focused on the personal and professional development of their team.
  T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together

THE ROLE

Senior Strategists represent the voice of the consumer in the agency. They take a lead role within the team responsible for developing the key strategic insights that underpin marketing & comms ideas, working closely with the client to research the market and understand the consumer. In answer to their client’s business briefs, they help formulate a brand communications strategy, followed by the creative brief that will be used by the agency’s creative teams to produce the creative ideas. They are then pivotal to the creative development process, able to evaluate ideas against consumer insights, research and the underlying client business need.
We are looking for a senior strategist to take day-to-day strategic responsibility for the above workstreams on our European Mars account.
Driven by Mars’s desire for a global digital partner to transform how they produce digital content and support the growth of their category brands, we were appointed Global agency of record for Mars Wrigley, Petcare and Food brands covering numerous markets across the globe. We are responsible for brand building across all channels and touchpoints with an emphasis on digital and social content.

KEY RESPONSIBILITIES

• Partnering with audience planners and the media team to identify and understand key target audiences
• Partnering with the CSO, Strategy Director, and the media team to translate the brand strategy into creative briefs, managing any necessary research, contributing to briefings and check-ins and helping to package output for client presentations
• Staying on top of the results of our work to inform further testing / continual optimisation
• Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry