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Quote from Hiring Manager
This position will be focused on strengthening our position in the On-trade channel by developing compelling activities turning brand choices into purchases.
Meaningful Work From Day One
The Senior Trade Marketing Specialist will ensure the execution of the best-in-class presence and prominence of Brown Forman brands in on-trade channel in line with brand building & channel strategies.
This position’s scope is to translate brand strategies into effective and outstanding visibility solutions to drive consumer purchase behaviour.

What You Can Expect

• Preparation and execution of 12M multi-branded activity calendar for on-trade channel covering key selling periods identified in Brand and Commercial Plans to maximise effectiveness.
• Ensure highest quality of brand presence in the on-trade venues.
• Translate brand strategies (physical availability: prominence) into development and distribution of innovative POSM that support brand identity, build visibility and make our brands stand out from competitors.
• Preparation of Tailor-Made solutions for on-trade venues in cooperation with Brand Marketing and Sales Team, with focus on Key Cities.
• Responsible for the development, planning, execution and evaluation of On-Trade activations/promotions:
• Independently leads & briefs external agencies on projects/ promotions
• Monitoring of implementation, Regularly provide reports on activity/promotion efficiency
• Evaluate main activations, actively look for optimization and new opportunities in the market
• Provide support and expertise in creating Picture of Success for on-trade , through detailed customer and market analysis and knowledge.
• Coordinate the preparation of drink strategy and provide all necessary tools for execution to on-trade Sales Team.
• Cooperate & be the key contact for On-Trade Sales Team in the area of brand prominence in the on-trade venues.
• Support new product launches and the development of their go-to-market strategies for the On-Trade.
• Cooperate with Brand Ambassadors in order to provide the best in class On Trade trainings for bartenders.
• Advise in on-trade channel understanding, cocreate Customer Plans and Portfolio management alongside with identification of new opportunities for our brands.
• Actively participate in clients’ meetings, close cooperate and support sales to meet “Win with Customers” agenda
• Be a consultant in LightHouses concept development
• Lead the development, production and distribution of POSM materials for brand campaigns based on the communication guidelines delivered by Brand Marketing.
• Cooperation with creative agencies, manufacturers & contractors including POSM warehouse.
• Budget management to keep it within approved budget frames.
• Manage document flow related to trade activities: invoices, contracts with the supplier, purchase orders, market reports, backups for invoices.
• Regular market visits at least once a quarter to monitor BF and competitors’ activities.
• Include social responsibility (R&R) activities into trade marketing projects and ensure responsibility messaging is present on all POS materials.

What You Bring to the Table

• Experience in on-trade sales / trade marketing, or trained HORECA manager.
• Time & project management and organisational skills, attention to detail.
• Experience in working with external agencies and writing briefs.
• Strong written and verbal communication skills (influencing, listening, presentations).
• Very good analytical skills.
• Strong Computer skills (MS Office applications/Google applications).
• Polish and English language knowledge and use .
• Ability to cope with broad variety of tasks in a dynamic environment.
• FMCG experience.

What Makes You Unique

• Good knowledge level of market analysis, consumer/shopper insights.
• Good sales and finance understanding.

Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P6
Number of Openings Available:

Please refer the Job description for details