Senior UX/UI Designer, Conversational

at  GEICO

GEICO is looking for a passionate and talented Sr. Conversational Designer. This role will work on a variety of conversational platforms, designing experiences that serve customer needs across the enterprise and connect to different communication channels. The individual will work closely with product managers, engineers and other experienced designers from initial concept and strategy through the execution. Your background in conversational design will help guide the team in creating designs that are focused on natural interactions for customers.
As part of the team, you’ll be working with cutting edge technology to create best in class conversational and agentic experiences. Using LLM and conversational AI techniques, you’ll work alongside team members across disciplines in building IVR, Chat, SMS, and next generation insurance platforms. Your work will help build foundational principles in this revolutionary space as we expand our conversational design use cases and integration.

This is a hybrid position, requiring on-site presence for 3 days a week (if within 1 hour from location) at one of the following locations:

• Chevy Chase, MD
• Chicago, IL
• Fredericksburg, VA
• Seattle, WA
• New York City, NY
• San Jose, CA

Job Responsibilities:

• Collaborate with engineering, product, and business teams to inform intuitive and engaging customer experiences
• Design conversational flows, wireframes, and mockups for new and existing interactions across a variety of channels (chatbots, IVR, voice)
• Advocate for the customer through human-centered research methodologies
• Create new guidelines, best practices and build a stronger foundation of conversational design principles
• Complete analysis of existing conversation paths to discover improvement opportunities in both conversation and expansion of AI or Machine Learning
• Champion prioritization of design centered product enhancements grounded in research and analysis
• Collaborate closely with Tech partners to leverage new machine learning, AI platforms, and NLP to build engaging cross channel conversational experiences.
• Scope requests, develop and communicate a level of effort, plan work in a team environment, adjust quickly to changes or new information, and escalate when necessary.

Basic Qualifications:

• 5+ years of experience in conversational design

Preferred Qualifications:

• Application of Natural Language Processing and Conversation Design principles used in successful creation of customer facing voice/chat experiences
• Expertise and background in analysis of conversational flows and surveys
• Experience designing for cross channel experiences
• Understanding of machine learning and AI interfaces
• Effective communication and storytelling skills
• Proficiency with design tools and conversation platforms, such as Figma, DialogFlow, Amazon Lex
• Experience in prompt engineering and working with LLM and RAG systems
• Familiarity with working in an established design system
• Understanding of content strategy and design principles
• UX research and testing background, interviewing end users

Annual Salary
$107,000.00 - $168,000.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you’ll enjoy our

Total Rewards Program

• to help secure your financial future and preserve your health and well-being, including:
• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures
• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants

• Collaborate with engineering, product, and business teams to inform intuitive and engaging customer experiences
• Design conversational flows, wireframes, and mockups for new and existing interactions across a variety of channels (chatbots, IVR, voice)
• Advocate for the customer through human-centered research methodologies
• Create new guidelines, best practices and build a stronger foundation of conversational design principles
• Complete analysis of existing conversation paths to discover improvement opportunities in both conversation and expansion of AI or Machine Learning
• Champion prioritization of design centered product enhancements grounded in research and analysis
• Collaborate closely with Tech partners to leverage new machine learning, AI platforms, and NLP to build engaging cross channel conversational experiences.
• Scope requests, develop and communicate a level of effort, plan work in a team environment, adjust quickly to changes or new information, and escalate when necessary