Senior Web Editor Specialist

at  Emply

Allerød kommune, Region Hovedstaden, Denmark -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate22 Nov, 2024Not Specified22 Aug, 20243 year(s) or aboveB2C,Graphic Design,Multimedia,English,Adobe Creative Suite,Information Technology,Design Tools,TrainingNoNo
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Description:

We are seeking a creative, growth-focused, and customer-oriented Web Editor & Optimization Specialist to join our dynamic digital channels team of marketing specialists.

QUALIFICATIONS:

  • Degree in Marketing, Graphic Design, Multimedia, Information Technology, or a related field.
  • Minimum of 3 years of proven experience as a web editor & optimization specialist or similar position in B2C, Consumer Business.
  • Familiarity (beginner level) with graphic design tools such as Adobe Creative Suite.
  • Strong understanding of how to publish and work with content in CMS systems (training provided).
  • Experience with A/B testing and conversion rate optimization (CRO) tools.
  • Fluency in written Danish and English.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • An open and curious mind.

Responsibilities:

ROLE OVERVIEW

As a Senior Web Editor & Optimization Specialist, you will play a crucial role in enhancing the performance and user experience of Paychex Europe’s four different websites. You will be responsible for analyzing website metrics, identifying opportunities for improvement, and implementing enhancements. Your tasks will include creating new landing pages, developing strategies for optimizing content, UX/UI, graphics, and imagery to boost lead performance and user engagement. You will collaborate with a team of specialists, including the web development team, media & SEM specialists, email automation specialists, content specialists, and product marketing managers, reporting directly to the Head of Digital Channels.

KEY RESPONSIBILITIES:

  • Publish content to commercial websites.
  • Conduct website audits to identify areas for improvement in performance and user experience.
  • Analyze website analytics data and MarTech stack data to track performance metrics and user behavior.
  • Develop and execute A/B and multivariate testing strategies to optimize website elements.
  • Collaborate with content specialists, web developers, UX/UI and graphic designers, and brand managers to implement new landing pages and content optimizations.
  • Monitor and report on the effectiveness of optimization efforts, providing actionable insights and recommendations.
  • Stay up-to-date with industry trends and best practices in web optimization.
  • Ensure website compliance and GDPR adherence in collaboration with web architects.


REQUIREMENT SUMMARY

Min:3.0Max:8.0 year(s)

Graphic Design/Web Design

Web / Graphic Design / Visualiser

Web Development

Graduate

Graphic Design, Information Technology, Marketing, multimedia, Technology, Design

Proficient

1

Allerød kommune, Denmark