Senior Web Marketing Manager

at  Motive

WHO WE ARE:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.

ABOUT THE ROLE:

At Motive, the growth marketing team is responsible for maximizing growth and new customer acquisition across all that we do. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.
We are looking for a growth oriented and experienced Senior Web Marketing Manager to join our high performing marketing web team. The ideal candidate will be responsible for developing and executing web strategies with cross functional stakeholders that are able to deliver against the project goals. As a Senior Web Strategist, you will play a pivotal role in optimizing the user journey and experience, enhancing brand visibility, and ultimately contributing to the company’s growth objectives.

WHAT YOU’LL DO:

• Lead the development and execution of web strategies that align with the project goals.
• Collaborate with Marketing, Engineering, Creative, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights) and use those insights to inform site strategy.
• Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance.