SEO Analyst

at  3M

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
SEO Analyst, Americas, GSC Costa Rica
Collaborate with innovative 3Mers around the world
As SEO Analyst you will drive Search Engine Optimization strategy, tactics, and overall success for 3M.com and 3m.ca. You will be part of day-to-day execution and maintenance of SEO strategies, including keyword research, and opportunity analysis. You will work closely with the Global, Area Business teams and IT teams to communicate technical details and implement the initiatives underlying the SEO strategy. You will be responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve KPI’s determined by the team.

The impact you will make in this role

• Ensure the website is built to allow for easy crawling and indexing by search engines
• Develop technical and on-page SEO strategies; collaborate with developers and designers to implement throughout the development and design process
• Assess, monitor, and manage organic performance in collaboration with paid search.
• Perform regular audits of our web presence to identify and fix technical issues impacting SEO performance
• Stay up to date with the latest SEO trends and technologies, and making recommendations for continuous optimization of our web presence
• Being a voice for SEO importance and best practices among developers, designers, and content creators
• Proactively provide organic search optimization for architectural and technical layers of the digital marketing platform based on customer or user generated feedback
• Provide dashboards and analysis of 3m.com search effectiveness and action optimization items.
• Actively monitor the quickly evolving landscape of search engines. Communicate impact of the same to business teams.
• Collaborate with critical teams within the organization to maximize the value of search strategies.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Minimum 2+ year’s technical SEO experience
• B1+ English level
• Knowledge of SEM Rush, Adobe Analytics and Google Search Console tools
• Tactical/Technical implementation experience in working with multiple complicated sites and migration of sites
• Strong Presentation and Communication skills

Additional qualifications that could help you succeed even further in this role include:

• Experience creating strategy or resolving SEO issues in JavaScript a plus
• Awareness of AI principles and functionality as well as potential uses in relation to SEO

Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Imagine your future in 3M
At 3M, inspiration happens daily. Here, science is how the magic happens. Except it is not magic, it is the right science, applied in the right way by the people of 3M. Here, your ideas help shape everyday lives around the globe. Here, you matter. You inspire. Challenge. Create. Thrive. Here, you go. Apply now and discover inspired opportunities!
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
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The impact you will make in this role

• Ensure the website is built to allow for easy crawling and indexing by search engines
• Develop technical and on-page SEO strategies; collaborate with developers and designers to implement throughout the development and design process
• Assess, monitor, and manage organic performance in collaboration with paid search.
• Perform regular audits of our web presence to identify and fix technical issues impacting SEO performance
• Stay up to date with the latest SEO trends and technologies, and making recommendations for continuous optimization of our web presence
• Being a voice for SEO importance and best practices among developers, designers, and content creators
• Proactively provide organic search optimization for architectural and technical layers of the digital marketing platform based on customer or user generated feedback
• Provide dashboards and analysis of 3m.com search effectiveness and action optimization items.
• Actively monitor the quickly evolving landscape of search engines. Communicate impact of the same to business teams.
• Collaborate with critical teams within the organization to maximize the value of search strategies

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Minimum 2+ year’s technical SEO experience
• B1+ English level
• Knowledge of SEM Rush, Adobe Analytics and Google Search Console tools
• Tactical/Technical implementation experience in working with multiple complicated sites and migration of sites
• Strong Presentation and Communication skill

Additional qualifications that could help you succeed even further in this role include:

• Experience creating strategy or resolving SEO issues in JavaScript a plus
• Awareness of AI principles and functionality as well as potential uses in relation to SE