SEO Content Manager

at  AUTODOC

Warszawa, mazowieckie, Poland -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate26 Dec, 2024Not Specified28 Sep, 20248 year(s) or aboveLink Building,B2,English,Indexing,Seo,Google AnalyticsNoNo
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Description:

WHERE YOUR EXPERTISE IS NEEDED

Increase the traffic and performance of the company’s websites. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyzes site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends. Analyzes search results for marketing campaigns.

QUALIFICATIONS:

  • Language: B2+ English
  • Education degree: Bachelor degree
  • Field of Study: Marketing (optional, we can consider other specialties)
  • Certifications: Google Analytics and other SEO marketing certificates
  • Work experience: 8+ years experience in SEO

Responsibilities:

  • Organization of interaction between teams within the department and with other departments to implement a comprehensive SEO content strategy
  • Optimization of texts on product / category pages and the blog, development of requirements for writing briefs for texts and prompts for GPT chat
  • Optimising website’s headers, subheaders, titles and meta descriptions for search engines based on the SEO scorecard and analysing the impact on traffic and keyword positions
  • Preparing requirements for writing SEO-friendly alt attributes for images to cover relevant keywords, avoiding spam and analyzing results
  • Do briefings and keywords density requirements
  • Work with keywords and search intent (including Latent Semantic Optimization LSO)
  • Formulate and approve general optimization tasks and basic strategy
  • Using ChatGPT and other AI SEO tools in daily SEO routine
  • Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas
  • Do One-page SEO, analyse competitors and implement their successful practices to projects
  • Monitor search engine algorithms and prepare projects for them in advance.
  • Set and testing tasks for programmers
  • Use data in catalogues, ratings, technical documents, and Confluence for SEO needs


REQUIREMENT SUMMARY

Min:8.0Max:13.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Digital Marketing

Trade Certificate

Certifications: google analytics and other seo marketing certificates

Proficient

1

Warszawa, mazowieckie, Poland