SEO Content Manager

at  Black White Zebra

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content.
We build communities through written content, engaging video series, award-winning podcasts and highlighting industry leaders. As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Content Manager to help us reach our lofty goals.
In this role as an SEO Content Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritize content creation based on cluster development, and business priorities.

YOUR SKILLSET INCLUDES:

• 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
• Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance
• Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
• A propensity to innovate and create new ways to think about, and find, keyword topics
• Being adaptable and self-motivated
• A master in prioritization and organization
• An ability to creatively approach problem-solving
• Internal linking expertise and ideas on how to operationalize a framework at scale
• Have run and executed content cannibalization analysis
• Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
• Strong reporting skills with a visual reporting tool such as Looker Studio or similar
• A strong perspective on content and AI (and how that may impact a media publisher)
• Be comfortable distilling SEO concepts and advising senior editorial professionals
• Bring new ideas: approaches, tools, websites, platforms for us to test and adopt
• Be comfortable understanding content performance (data) and bringing insights + actionable next steps

ABOUT US:

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada’s Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

• Meticulously plan and prioritize the cluster development for specific publications
• Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
• Deep dive into research for keyword potential and business impact
• Create internal linking plans, map and track the implementation
• Identify content to upgrade and update on a monthly basis
• Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
• Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
• Identify, evaluate, and advise on cannibalizing content on an ongoing basis
• Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
• Work with our Editorial team to provide guidance and support in sticking to the plan
• Give perspectives on improving and adding value to our content offering
• Proactively report and monitor SEO performance with actionable advice