SEO Executive - Organic Growth

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

ABOUT THE ROLE

As an SEO Executive within the Growth Marketing team at carwow, you will play a key role in driving profitable customer acquisition for our business.
Organic search continues to be a key focus for the business as we look to scale profitably, where you will be part of a growing SEO team managing sites across the UK, Spain and Germany.
Reporting into the Senior Organic Growth Manager, you will work closely with the other UK Growth Manager, supporting them on tasks where appropriate as well as working closely with the Editorial team and being fully immersed in the business.

WHAT YOU’LL BE DOING

• Working closely with the Editorial team to manage the SEO content pipeline and create content briefs for our team of in-house journalists
• Conducting keyword research and competitor analysis to expand and optimise our content portfolio
• Ultising bespoke Carwow Group content to encourage linking to our website
• Overseeing outreach planning and execution, supporting on the delivery of assets and campaigns across the Group
• Conducting regular content audits of the website to identify and act on opportunities and problems and ad hoc page builds
• Recommending suitable content opportunities for amplification and working with the PR, Editorial and Brand teams to generate assets
• Supporting with off-page link building, PR campaigns or data requests, Global outreach amplification opportunities and ensuring alignment across teams
• Using data to drive decisions and report on content and project performance across key metrics