SEO Manager

at  boohoo group

We are seeking a talented SEO Manager to join our fast-paced and innovative team at boohoo group. As a leading online fashion retailer, we offer a dynamic and exciting workplace, where creativity and innovation are valued and rewarded. As the SEO Manager, reporting into the Head of SEO, you will be responsible for supporting our onsite & technical SEO strategy, supporting key projects, reporting & new initiatives to help us drive efficiency and growth. You will have a direct report on the technical side and work alongside our Senior SEO exec & assistants to help shape and execute the strategy.
This role would suit a hands-on individual who is interested in fashion & passionate about SEO, looking to develop their career in a fast-paced and growing business where we have extensive capability to make changes.
At boohoo group, we think beyond the average job. We believe in giving our employees opportunities that are endless and rewarding. Join our boohoo family and be a part of our success story. Think different, think fast, think freely, think valued. Are you ready to think again?

• Delivery of the SEO strategy and outlook.
• Ensure the website remains SEO optimised from a technical and content standpoint.
• Manage the team & task flow across all SEO touchpoints, with an increased focused on the technical side.
• Support the wider business, including ecommerce, VM and product teams for search insight, market demand and SEO recommendations.
• Feed into marketing campaigns from an SEO perspective.
• Use Google Analytics, SEMrush, Search Console, and similar tools to spot SEO trends, issues, and opportunities.
• Provide detailed analysis on any changes that impact SEO traffic and revenue.
• Ensure SEO activities align with business objectives and follow a revenue-first approach.
• Work closely with the translation team to ensure we deliver quality content for international expansion.
• Drive the SEO A/B testing plan with the tech & UX team to ensure we validate opportunities.
• Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage.
• Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings
• Ensure Digital PR campaign effectiveness and adjust as necessary.
• Lead for SEO on offsite SEO campaigns in target markets.
• Working with the Head of SEO to ensure SEO aligns with all digital channels for optimum results.