SEO Manager DACH (f/m/x)

at  Tourlane GmbH

EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US!

Welcome to Tourlane! We’re a travel tech company focused on providing fully personalized multi-stop trips to 35 destinations around the world and counting. With over 100 000 customers in the DACH region and France, we are on our way to becoming Europe’s leading travel company.
Our ambition is to revolutionize the travel industry and we’re currently looking for a Senior SEO Manager DACH-market to join our team. This role will be pivotal in contributing to our growth and profitability ambitions by bringing the impact of Organic Search to the next level and increasing the channel’s contribution to our revenue.

• Research and identify new content and marketing opportunities within the DACH market through competitor analysis, keyword research, website and content auditing, and customer insights.
• Take ownership of developing and delivering the local SEO strategy in order to drive new customer acquisitions. Leading the on- and off-page content strategy and working closely together with both internal and external content specialists to deliver high quality content.
• Monitor site performance & fix site issues and bugs as they appear and stay up to date with (search) industry trends.
• Support our off-page SEO / link building efforts and help to develop effective outreach tactics to ensure Tourlane coverage in the German, Austrian and Swiss media.
• Help drive continuous improvement of landing pages through Conversion Rate Optimization (CRO) initiatives, including A/B testing, to enhance user engagement and maximize lead generation across our domains.