SEO Manager

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

The SEO Manager will lead the development and execution of our team’s SEO strategy, driving organic traffic growth and ensuring growth in search engine rankings. This role requires a deep understanding of the latest SEO trends, a strategic mindset, and the ability to collaborate across disciplines and teams. The SEO Manager will be responsible for overseeing keyword optimization, integrating SEO best practices into website updates and releases, and providing strategic direction for content creation and site architecture.

BASIC QUALIFICATIONS

• Bachelor’s degree, or equivalent work experience
• Eight or more years of experience in marketing or related field

PREFERRED SKILLS/EXPERIENCE

• 8+ years of experience in SEO with a proven track record of success in driving organic traffic growth.
• Deep understanding of SEO tools such as Core Web Vitals, SEMrush, BrightEdge, and Core Web Vitals and how they impact SEO.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication skills and the ability to work cross-functionally and alongside business teams, content, design, and development teams.
• Experience with content management systems (CMS) and technical SEO.

KEY RESPONSIBILITIES:

• Develop and implement comprehensive SEO strategies that align with business goals.
• Oversee keyword research and optimization efforts to ensure high-ranking positions in search engines.
• Collaborate with the development and content teams to integrate SEO best practices into page updates and new content releases.
• Analyze SEO performance metrics and adjust strategies as necessary to improve rankings and drive traffic.
• Stay up-to-date with the latest SEO trends and algorithm changes to ensure strategies are current and effective.
• Help evangelize SEO across the organization and develop best practices working alongside our partners.
• Provide mentorship and guidance to SEO team members.

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la