SEO Manager

at  World of Books

KEY REQUIREMENTS:

• Proven experience as an SEO Manager or similar role, preferably in an e-commerce environment with a large product catalog.
• Hands-on experience with the Shopify platform is highly desirable.
• In-depth knowledge of technical SEO, on-page SEO, and link-building strategies.
• Proficiency in HTML, CSS, and JavaScript, with the ability to make technical recommendations.
• Familiarity with A/B testing methodologies and conversion rate optimization (CRO).
• Experience with SQL and data visualization tools, such as Tableau.
• Strong organizational skills with the ability to manage multiple projects and a keen eye for detail.
• Excellent communication skills and a proactive, self-starter attitude.
  Why Join Us?
  This is a unique opportunity to join a fast-growing, private equity-backed company that is also a certified B-Corp. You’ll be part of a performance-driven team that values collaboration and innovation. We offer a competitive salary and a range of benefits designed to support your success and well-being.
  If you’re ready to lead our SEO strategy and drive meaningful results, we’d love to hear from you!
  Our Group
  Founded in 2002, World of Books is a circular economy, for profit company that supports charities and protects the planet by enabling more goods to be reused. We are pioneers in the re-use and recycling of unwanted books, recycling about 80 million books each year, equivalent to around half a million trees.
  We achieve this through three direct-to-consumer e-commerce businesses, supported by our own technology.
  Find out more about the World of Books Group here: https://www.worldofbooks.com/en-gb/about-us/group
  World of Books
  Is the UK’s largest seller of used books online; selling to over 190 countries through our own website, marketplaces and wholesale partners. World of Books inventory is in excess of 4 million books, purchased from UK charities in return for payment and saving their waste disposal costs.
  For those books we cannot sell, we ensure they are recycled and turned into products such as newspaper, cardboard packaging and tissue products.
  Find out more about World of Books here: https://www.worldofbooks.com/en-gb/about-us
  Ziffit.com
  Established in 2013, to buy unwanted books, CD’s DVD’s, Blu-ray and console games directly from consumers via its market leading app. The smart technology enables consumers to use their mobile device to scan a product bar code or to simply tap in an ISBN code from a book for an instant valuation.
  Ziffit sells all its books, CDs, DVDs and games via World of Books own website or partner websites such as Amazon and eBay.
  Find out more about Ziffit.com here: https://www.ziffit.com/en-gb/about-us
  World of Rare Books
  Sells books published prior to 1970 (including rare, vintage and 1st edition titles) alongside vinyl and other ephemera through our own websites and other marketplaces. This business offers one of the largest selections of pre-ISBN books in the market and is the largest supplier of wholesale vintage books for decoration in Europe.
  Find out more about World of Rare Books: https://www.worldofrarebooks.com/about-us
  Our Technology
  Our success is underpinned by our technology. We have developed bespoke software solutions to tackle changing market conditions and pricing. Our technology manages our warehouse, streams our stock and extends our reach to over 20 global marketplaces.
  Our Vision
  To be the leading seller of used books globally, while helping people to reuse and recycle for less through innovation and technology
  Our Values
  Responsibility: We work responsibly, value each other and treat the planet with respect.
  Action: We take actions that improve our business for customers, colleagues, partners and shareholders.
  Pioneering: We find new ways to better ourselves, lower our costs and grow our business.
  Business for Good
  World of Books Group is committed to using its business as a force for good in the world and we take our social and environmental responsibilities seriously. Our business model is designed to do good: helping charities, the environment and providing access to literature. As our business grows, so will its impact across these areas

THE ROLE:

At World of Books, we’re on a mission to maximize our online visibility and drive organic traffic as we scale our international business. We’re looking for an experienced SEO Manager to lead our efforts in optimizing our digital presence. If you’re a technical expert with a passion for SEO and a desire to make a significant impact, this role is for you.
You will be responsible for shaping and executing our SEO strategy to enhance our online visibility. Working closely with the Head of Acquisition Marketing and the Lead Product Manager for D2C, you’ll ensure that SEO is seamlessly integrated into our product development process. This is an ideal opportunity for someone who is highly technical, with a strong foundation in on-page SEO, and eager to drive growth in a fast-paced, international environment.

WHAT YOU’LL DO:

• Lead SEO Strategy: Develop and implement an SEO strategy with a focus on technical SEO, on-page optimization, and link-building.
• Optimize Performance: Conduct site audits, resolve technical SEO issues, and collaborate with the product team to enhance site architecture.
• Drive Growth: Lead keyword research and analysis to identify opportunities that inform content strategy and product development.
• Monitor and Report: Track SEO performance using tools like Google Analytics, Search Console, and SEMRush, providing actionable insights.
• Collaborate for Success: Work with the design team to execute A/B tests for UX optimization and stay ahead of SEO trends and algorithm updates.
• Manage Relationships: Oversee relationships with external agencies or consultants to ensure strategic alignment and execution.