SEO Senior Content Specialist - Japanese blog

at  WISE

WHO WE ARE

Wise was founded in 2011 with a clear mission: Money without borders so people and businesses can send, spend and get paid in any currency, whenever, wherever.
Sure, the heart of what we do is international money transfer. And we’re committed to making it instant, convenient and fair for millions of people, all over the world. But we’re growing our other products and our teams at an exciting pace. And we’re looking for the very best to jump on board.
Job Description
We’re looking for a Japanese speaking Senior Content Specialist to join our growing SEO Content team in Singapore.
Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links, but we do believe in a great copy that inspires and helps readers to find answers.
This role is ideal for candidates with senior level experience in Japanese SEO content marketing, who are passionate about blogging and content creation.
At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user.

Your Mission:

• Produce SEO optimised content for our JP blog, to help fuel adoption of Wise
• Revisit, optimise and improve older articles to boost their performance
• Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
• Understand the wants, needs and pain points of our potential new customers
• Edit copy - you’re not afraid to fix copy or make direct changes when necessary
• Find, coordinate and manage a bunch of talented freelance writers
• Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
• You can put yourself in freelancers / businesses’ shoes, and create content plans that attract these potential business customers
• Analyse the performance of JP blog, write up an analysis, and use these findings to bring more growth
• Know and proactively monitor the competitor landscape in your locale
• Can size up and prioritise content projects/initiatives based on high growth impact/potential
• Can articulate and write-up the problem you’re trying to solve, your hypothesis for how to fix it
• Strong collaboration within the SEO Content team as well as other relevant teams in Wise (ex. Product Manager for Japan)

Qualifications

About you

• You speak and write Japanese on a native level
• You speak and write English on a native level, as our team communication language is English
• You have 2-3 years of SEO experience in Japanese and have brought a great impact in terms of number of new customers and revenue through your content (beyond just traffic)
• It’s preferred if you have worked on B2B content and successfully brought a great amount of business customers through your SEO content
• You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way
• You’re strategic and are used to building hypotheses based on data to bring new growth
• You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done.
• If you have worked for financial companies, that’s a plus
• You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work

Please refer the Job description for details