SEO Specialist

at  Bulletproof

Overview
Bulletproof is looking for a seasoned SEO Specialist to come in and own our SEO activities, taking us to the next step of our organic growth.
We’re looking for a proactive do-er, able to create the big-picture strategy whilst implementing the tactics to drive results. A key part of this role will be self-serving and using your own copywriting skills to create the materials you need to succeed, as well as sourcing thought leadership/insight content from across the business.
You’ll be directly supported by a wider marketing team in a positive, friendly and inclusive company where everyone helps each other to succeed.
Responsibilities
Co-create and run the SEO strategy for Bulletproof.co.uk and Targetdefense.com
Create & implement a plan to win both the SERP & SGE
Create SEO resources yourself, as well as sourcing them from the wider marketing team and other business units
Set-up effective, relevant SEO reporting and metrics

RUN ALL ON-PAGE AND OFF-PAGE B2B SEO ACTIVITIES, INCLUDING:

KW research
Content sourcing & creation
Internal linking
Metadata & image optimisation
URL structure
External links/HARO
Feed into CRO and UX considerations
Competitor research & analysis
Brand signals
Site load
Mobile design input
Crawl errors
Content duplication/cannibalisation
E-commerce SEO hacks
SGE influencing
Keep the marketing team proactively informed about SEO landscape changes and challenges, including your own analysis
Manage your own workload
Track the outcomes of your efforts to demonstrate result’s
Bottom line: make SEO play its part in delivering increased organic lead volumes
Skills and Experience
Be experienced in similar SEO operations to this job description, including in planning & executing on a strategy
Be a do-er, not just a thinker,
Have experience of what reports and metrics worked previously, and implement them at Bulletproof
Keen to leverage your experience to make an outcome-driven plan, with a sustainable roadmap of activities
Know how to efficiently service a large keyword estate across a variety of different B2B services
Know the basics of tone of voice and writing for different purposes (e.g. a MoFu blog vs a ToFu keyword-optimised landing page)
Be confident in sourcing info & resources from across the business, building relationships as you go
Be confident in balancing multiple active projects & able to manage your own workload
Keep abreast of the latest SEO landscape changes and proactively feed back to the wider marketing team
Proactively communicate SEO activities and priorities to management
Be confident in your abilities to leverage emerging technologies, such as SGE
Work to core business hours and maintain an excellent use of corporate tooling (Microsoft)
Know how to create and improve reporting in GA4, and be able to quickly learn SEMrush/SurferSEO
Ultimately, know how to turn SEO activities into organic lead gen
Nice-to-haves
Experience of IT/tech industry
Experience of differences across UK & US markets
Experience of cyber security/compliance industries is a significant advantage
Company Benefits
25 days’ annual holiday
An additional day’s annual holiday for your birthday
Private medical insurance (individual)
Subsidised gym membership
Company perks platform
£100 reimbursable learning allowance to spend towards your personal career developmen

Please refer the Job description for details