SEO Specialist

at  Employment Hero

OUR MISSION AND WHERE YOU FIT IN

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.
Since our inception in 2014, we’ve had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down.
There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

WHAT YOUR DAYS MIGHT LOOK LIKE

As our SEO Specialist, you’ll be reporting to our Global Website & SEO Lead to assist with the fast organic growth across Australia and all international markets. We’re looking for someone to roll up their sleeves and get things done, with a mix of analytical/problem solving skills and creative/copywriting skills.
In this role you will be responsible for assisting our Global Website & SEO Lead and other digital growth specialists get stuck into the SEO campaigns and tools to make improvements that result in scalable organic growth. Ideally we are looking for someone who is both passionate and driven by all things SEO, content and growth. Although the role sits within the Growth team, you will also have the opportunity to work on projects within the wider marketing team, gaining experience with a range of different marketing initiatives.
Working with the wider team, the successful candidate will play a key role in not only the success of the marketing team, but the success of Employment Hero.

As an SEO Specialist you’ll:

• Own the growth of their SEO product channel - work with the Website & Organic Growth Lead to execute the delivery of the SEO strategy including onsite, technical and offsite factors.
• Conduct regular audits of our websites in order to diagnose technical SEO issues and find solutions to improve rankings, traffic and lead conversions.
• Coordinate and execute the implementation of SEO recommendations, managing and liaising with freelancers and suppliers to make site changes and improvements.
• Create new systems and processes to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
• Write and optimise content for SEO, including using AI tools to help generate content ideas.
• Work with our content and brand team to brainstorm new content ideas, conduct keyword research, produce content briefs and optimise content for SEO.
• Create new landing pages that are SEO optimised and work with design and CRO to ensure best UX/UI/conversion principles are followed.
• Coordinate backlink outreach including prospecting and building relationships with content editors to reclaim lost and build new links, as well as managing and editing incoming guest posts.
• Assist with weekly and monthly reporting.
• Regularly monitor Google Analytics 4, Google Search Console, Ahrefs and SEMRush for traffic fluctuations and insights.
• Keep an eye on new and upcoming SEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

Please refer the Job description for details