SEO Specialist III

at  Alberta Motor Association

TROUBLE-SHOOTING, TASK-JUGGLING

dynamo.
Posted: 2025-01-27
Closing: Until Filled
Location: Edmonton South (hybrid)
* This is a 12-month temporary full-time position *
Do optimizing webpages, link building and managing SEO strategies give you the warm and fuzzies? Do none of your family and/or friends know or understand what you do? That’s okay, we understand. We always have our eyes peeled for the best talent. If you’re creative, love knowing everything about digital marketing and have a passion to find a better solution, we are looking for you. As an SEO Specialist III, you’ll provide and execute the strategies, plans and measures to improve the organic search ranking of AMA’s websites within the major search engines.

WHAT YOU’LL DO

• You’ll be responsible for developing and maintaining a concise SEO strategy including on page, off page, technical and local SEO for various new digital products as part of AMA’s digital roadmap.
• You’ll conduct extensive keyword research and optimization guides for our digital copywriting team.
• You’ll work closely with our Digital Product and development teams to ensure technical SEO best practices are being followed.
• You’ll establish processes and procedures to ensure site content is optimized for a portfolio of projects.
• You’ll ensure collaboration with the PPC Specialists to conduct extensive keyword research and identify attainable organic keywords.
• You will work closely with the Front-End Design team on guidelines and best practices for your portfolio of digital products.
• You’ll be responsible for increasing overall effectiveness, efficiency and profitability through operational improvements and smart resourcing
• You will monitor, track and report on SEO performance and trends for your digital products portfolio.

WHAT YOU’VE DONE

• You have a degree/diploma in Business, Marketing, Communications or Web Development. If your degree is in something else, tell us how it will help you in this role
• You’re no newbie – you already have 5+ years of experience working in Search Engine Optimization.
• You know all the ins and outs of SEO guidelines, analysis, tracking/reporting tools, keyword research, algorithms, ranking factors, Local SEO, On-site SEO, Off-site SEO, Technical SEO and Content Marketing.
• You’ve got solid knowledge of basic web design and technology principles and the SEO implications.
• You have strong experience with Google Analytics, Screaming Frog, Conductor, ContentKing and other SEO software such as Ahrefs and SEMRush.