SEO Specialist

at  Roche

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

• Triaging request related to job scope with the right stakeholders
• Researching SEO keywords to use throughout the company’s website and marketing materials (Keyword Research) using several tools, providing keyword variations and grouping them in clusters
• Selecting, prioritizing and grading the keywords based on their value to the business and the specific project
• Understanding the business partner’s preferences, identifying the unmet needs, suggesting new SEO tactics and opportunities for the business partner to reach program goals
• Proactively researching and implementing the latest best practices, strategies, and industry standards