SEO Strategist, Sports Betting (Remote)

at  Forbes Advisor

Company Description
At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
We are seeking a talented individual to help Forbes Marketplace grow our offering in the US for our American Sports Betting vertical, guiding sports lovers looking to make their next smart bet.
Please help take us to the next level. We have big aspirations, and you’ll have all the tools and resources needed at your disposal to leverage your passion for sports making us the #1 organic site for all things related to the NFL, NBA, MLB, MLS, and much more.
If you’re looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on:

• Work in partnership with a strong editorial team to build out the content roadmaps
• Conduct detailed keyword research to find the most relevant and effective terms/phrases with the highest ROI
• Analyze high-performing competitor domains to provide insight and opportunities for future growth
• Optimize current content including title tag and meta description, headers and copy through robust content briefs to improve ranking and internal linking improvements
• Compile backlink analysis to assist SEO team with outreach opportunities
• Analyze existing content for schema opportunities
• Monitor and analyze overall site performance including rankings and conversion