SFMC Campaign Manager

at  Cognizant

WHY CHOOSE COGNIZANT?

It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop there. We develop go-to-market strategies and invent entirely new business models ensuring that every company we work with walks away with both inspiration and a plan. Everything we do at Cognizant we do with passion—for our clients, our communities, and our organization. It’s the defining attribute that we look for in our people.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

JOB SUMMARY

We are seeking a talented and experienced Campaign Manager to join our dynamic marketing operations team. The ideal candidate will be responsible for managing the end-to-end development and deployment of multi-channel marketing campaigns for our clients. This role requires a deep understanding of marketing campaign execution processes, team deliverable management, and communications.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Minimum of 3-5 years of experience in email marketing campaigns or a related role.
• Knowledgeable of email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe, HubSpot).
• Strong understanding of email marketing best practices and industry standards.
• Proven track record collaborating with global teammates across multiple regions and time zones.
• Strong project management and can think both strategically and tactically to get things done.
• Excellent organization, writing and editing skills.

Oversee team of technical developers to build and deploy campaigns in Salesforce Marketing Cloud including email, SMS, and push. Lead campaign intake, collect requirements from clients and ensure the campaign brief is complete. Establish timeline and create work assignments in Jira. Monitor team and ensure deadlines are met and campaign is deployed on time. Collaborate with content designers to ensure delivery of assets needed to build and deploy campaigns. Collect audience files or oversee solution architect to create data extensions following audience criteria requirements. Maintain communication with clients providing weekly status updates, campaign progress updates, and contract budget status. Approve team member time sheets and maintain a project budget tracker to ensure budget usage complies with client contract. Ensure all email campaigns comply with industry regulations and best practices, including CAN-SPAM, GDPR and CPRA. Generate and present detailed campaign performance reports to customers, providing insights and recommendations for future campaigns. Work with cross-functional teams and manage multiple high-profile marketing projects simultaneously and independently.