Shopper Activation Specialist

at  PepsiCo

Overview:
Join PepsiCo and Dare to follow your curiosity!
We’re inspired by our leaders and excited by the opportunities our iconic brands and global reach provide. We’re proud to make a real-world impact on our customers, our communities and one another, constantly innovating and moving with agility. With a spirit of innovation driving everything we do, joining PepsiCo gives you the opportunity to try new things, explore your potential and accelerate your career.
Due to our continue success and growth, we are now looking for our next Shopper Activation Specialist.
This role is accountable for defining, leading and implementing an activation calendar of shopper initiatives across modern trade customers to deliver our channel performance ambitions and grow our category as well as our market share within it.
This role includes strategic planning, activity development, measurement & evaluation, briefing / development, execution and performance tracking

Responsibilities:

• Develop shopper activation annual strategy and plans to maximise the business opportunity across OT customers;
• Develop differentiated shopper marketing programming grounded in brand, consumer, shopper and retailer insights
• Work with agency partners and Brand Teams to develop and execute promotional and customer specific programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
• Align customer and internal Brand Teams on customer relevant programs & strategies
• Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
• Promote/develop new ways to activate at retail, including communication and coordination with Field Marketing team
• Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
• Provide rigorous analysis of marketing plan results and recommendations for future programming
• Build & manage strong partnerships with best in class Agencies, and leverage as extensions of Shopper Marketing to further capacity and impact

Qualifications:

• Strong team leadership and talent development skills
• Must demonstrate professional maturity – ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
• Strong Collaboration and Project Management skills
• Strong analytical skills
• Advanced PowerPoint and Excel skills
• Ability to effectively collaborate, communicate and influence in a matrix environment.
• Creative thinking and problem solving skills
• Demonstrated ability to develop and cultivate relationships

QUALIFICATIONS

• University degree or equivalent

EXPERIENCE

• Minimum 5 years commercial experience (sales and brand management)
• Finance experience a plus
  Overview (Secondary Language):

• Develop shopper activation annual strategy and plans to maximise the business opportunity across OT customers;
• Develop differentiated shopper marketing programming grounded in brand, consumer, shopper and retailer insights
• Work with agency partners and Brand Teams to develop and execute promotional and customer specific programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
• Align customer and internal Brand Teams on customer relevant programs & strategies
• Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
• Promote/develop new ways to activate at retail, including communication and coordination with Field Marketing team
• Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
• Provide rigorous analysis of marketing plan results and recommendations for future programming
• Build & manage strong partnerships with best in class Agencies, and leverage as extensions of Shopper Marketing to further capacity and impac