Shopper & Customer Marketing Manager (Skincare Category)

at  Beiersdorf Middle East FZCO Dubai

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

The Shopper & Customer Marketing Manager is responsible for developing channel and shopper strategies for the Middle East & Northern Africa (MENA) region, focused on maximizing Net Sales, Market Share, Category Growth , and POS presence and visibility. This role collaborates closely with the Marketing, Customer, and Field teams to execute these strategies.

• Owns shopper insights and defines go-to-market plans by Category and Retail Environment (RE) across MENA markets.
• Develops and drives the implementation of the 4P’s to ensure the Picture of Success (PICOS) is achieved, winning both the primary shelf and the impulse shopper by Category and RE in MENA.