Shopper Marketing Manager

at  Icelandic Glacial

ABOUT ICELANDIC GLACIAL:

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

ABOUT YOU:

We are looking for our next team member to join the Icelandic Glacial marketing team, leading shopper marketing efforts for the brand. The Shopper Marketing Manager will identify and execute shopper marketing tactics to support our key account partners and drive retail purchase of the brand. The position will report to the Director of Marketing and will maintain strong cross-functional relationships with the brand marketing and sales teams.
The successful candidate will be comfortable working in an agile environment managing multiple projects at once. Candidates should have the ability to manage workload in an ever-changing environment to deliver exceptional results, using initiative to solve challenges rapidly and creatively.
Previous commercial experience in a Shopper / Marketing role is preferred.

• Develop impactful best in class omni-shopper marketing campaigns strategies for priority accounts, following through to execution. End to end campaign management and post-launch evaluation of activities.
• Work hand in hand with brand marketing team to develop shopper marketing extensions of all brand campaigns
• Build out annual shopper marketing calendar including programming, incentives, point-of-sale materials, and media support
• Lead customer presentations and drive regular contact with key accounts. Present compelling insight led shopper marketing plans with conviction which align with Icelandic Glacial and retailer strategies.
• Support leadership in planning of annual budget and shopper marketing strategy.
• Promoting ‘shopper first’ mindset across the business and considering the shopper in every business decision
• Effectively interpret all available industry, category, customer and shopper data, (i.e. target occasions, missions, customers, channels and shopper segments) and translate it into a clear set of prioritized opportunities for Icelandic Glacial
• Build effective and rewarding internal & external stakeholder relationships