SMB & Channel Marketing Manager - ANZ

at  Lenovo

GENERAL INFORMATION

Req #
WD00076658
Career area:
Marketing
Country/Region:
Australia
State:
New South Wales
City:
Chatswood
Date:
Wednesday, January 15, 2025
Working time:
Full-time

Additional Locations:

• Australia - New South Wales - Chatswood

DESCRIPTION AND REQUIREMENTS

Reporting into: Head of GTAP Commercial Marketing

EXPERIENCE:

• 12+ years of experience in SMB and channel marketing in the IT industry
• Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry
• Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.
• In-depth knowledge and experience in latest marketing trends (at least 5 years)
• 8+ years in digital and online marketing
• MS/Intel marketing development fund experience
• Work experience in PC/IT industry (channel structure, etc.)
• Work experience in international companies
• Existing Marketing Leader experienced in Commercial Marketing (B2B).
• Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

SKILLS, COMPETENCY:

• Self-Starter/Entrepreneurial
• Basic knowledge and genuine interest on PC+ products
• Business level English skills
• MS Excel and PowerPoint
• High-level logical thinking, critical thinking
• Practical, flexible and result oriented mindset (no silo, no bureaucracy)
• Personal network with Marketing experts in IT industry

Additional Locations:

• Australia - New South Wales - Chatswood
• Australia
• Australia - New South Wales
• Australia - New South Wales - Chatswood

• Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community
• Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners
• Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
• Attend and participate in all MBR and provide marketing input and advice
• Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
• Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
• Plan and execute key events for SMB customers and business partners
• Lead all strategic projects roll out in ANZ including Think WW campaign
• Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective