SMB Marketing Manager

at  ZONES LLC

COMPANY OVERVIEW:

When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

POSITION OVERVIEW:

We are seeking an innovative SMB Marketing Manager to lead our marketing initiatives targeting small and medium-sized businesses. In this pivotal role, you will develop and implement strategies that drive awareness, demand, and growth for our comprehensive IT solutions—spanning hardware, software, and cloud services.
Leveraging your B2B marketing expertise and deep understanding of SMB needs, you will create impactful campaigns that resonate with our audience. Collaborating closely with sales and product teams, you will ensure alignment and maximize outreach efforts. Your analytical mindset will be essential in measuring campaign effectiveness and optimizing strategies for success.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Conduct in-depth research to identify the unique needs, challenges, and buying behaviors of SMBs across various industries. Leverage insights to tailor marketing strategies effectively.
• Plan and execute targeted marketing campaigns across digital, email, social media, and events, aimed at generating leads and driving sales growth in the SMB market.
• Collaborate with internal teams to create engaging SMB-specific content, including case studies, whitepapers, blogs, videos, and collateral that showcase the value of our solutions.
• Design and manage lead generation programs targeting SMBs to ensure a consistent flow of high-quality leads. Implement nurturing strategies to guide prospects through the sales funnel.
• Partner closely with the sales team to refine messaging, sales presentations, and enablement tools tailored for the SMB audience.
• Collaborate with key vendor partners to align marketing initiatives and develop co-marketing campaigns that drive awareness and adoption of IT solutions in the SMB sector.
• Monitor and analyze the performance of SMB marketing programs. Track key metrics such as lead generation, conversion rates, and ROI, providing actionable insights to optimize future campaigns.
• Lead the creation and optimization of SMB marketing plans, collaborating across teams to customize strategies for local sales and channels.
• Work with marketing operations and partners to implement targeted lead and demand generation campaigns.
• Define and gain buy-in for the SMB marketing strategy, ensuring alignment across the organization and effective execution.
• Enhance SMB revenue and market share by developing innovative solutions that engage and motivate partners.
• Monitor marketing ROI and digital tagging, while managing lead routing.
• Create and implement strategies for partner targeting and recruitment to boost engagement.