Snacks Consumer Insights Manager

at  General Mills

:
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Job Description:
At General Mills, we have an exciting opportunity for you to shape the future of some of the world’s most beloved brands as consumer insights manager for our snacks portfolio, which includes Europe’s favourite cereal bar brand Nature Valley.
In this role, you will be a critical member of the snacks BDT (brand development team) and partner with Brand Leaders, Marketers and Product Developers, bringing deep insight expertise, and strategic clarity to key business questions. You will be a simplifier, collaborating with local market teams, cross-functional stakeholders and agencies to build trust, alignment, and confidence. You will work with senior leaders to distill insights with clarity and purpose, driving brand growth.

Deep dive into the snacks portfolio to uncover crucial insights that will drive brand building and innovation strategies to new heights on our flagship brands Nature Valley and Fibre One
Spearhead the development of innovative learning plans to enhance product, packaging, and pricing strategies, pushing boundaries for exceptional execution
Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success
Play a pivotal role in shaping the future of our flagship brands, Nature Valley and Fibre One, by crafting and executing cutting-edge brand strategies
Collaborate closely with the Brand Experience teams to refine every aspect of communication and brand experience, ensuring a seamless customer journey
Harness the power of analytics to connect the dots between market data, consumer insights, and secondary data, transforming insights into actionable strategies
Embrace agile learning tools to accelerate decision-making processes and drive innovation at a rapid pace