Social and Content Specialist

at  The Arnotts Group

Department: Marketing - ANZ
Location:North Strathfield, AU, 2137
Job Function: Marketing - ANZ
Employment Type: Full time
At The Arnott’s Group, you’ll work with a diverse team who align with our values and are passionate and empowered to perform at pace and achieve big things. Alongside genuine people, you’ll enable the local production of quality products including Tim Tams, Campbells Soup, Shapes, V8 juice, Vita-Weat, Scotch Fingers and many, many more…. which you also get to enjoy.
The Arnott’s Group unites a collection of leading consumer brands connected by our purpose, to create delicious moments. We recognise that creating delicious moments for a diverse range of consumers is only possible if our workforce reflects the consumers we serve. We are an equal opportunity employer - because it’s right for our consumers, our business, and our people.
We are proud of our legacy, but we aren’t stopping here! Collaborators, innovators, and agile thinkers with a curious mind thrive here. Be part of a future which is full of delicious moments created locally, by you!

THE ACCOUNTABILITIES

• Develop strategic social approaches for key campaigns, collaborating with PR, Digital, and Ecommerce teams.
• Manage end-to-end social content plans for Arnott’s, Tim Tam, and iconic brands like Wagon Wheels.
• Shoot and produce trending social-first content for TikTok, as well create insight-driven content for Facebook, Instagram, and Pinterest, coordinating with our in-house social producer.
• Handle content calendar management, scheduling, copywriting, and support event coverage and content production.
• Oversee paid influencer campaigns and social media budgets, including campaign implementation and budget allocation.
• Use social listening insights to create reactive content, analyze social media results, and present insights and results to internal stakeholders.
• Stay updated on social media trends and collaborate with Marketing, PR, Ecommerce, Corporate Communications, and Customer Experience teams.

Just like you can’t make a Tim Tam without chocolate, there are a few essential ingredients we need for this role:

• 4+ years of experience as a Social Media Specialist or similar role, using social media to drive impressions and engagement
• Passionate about social media and content creation, with ability to edit video content
• Excellent interpersonal, communication, and collaboration skills across multiple stakeholders, seniority levels, and teams, with the ability to tell a compelling story through presentations
• Strong analytical capabilities in assessing content performance, industry reports, and social listening data
• Experience utilizing social management MarTech such as Social Sprout for social listening and analyzing content performance would be an advantag

We stand for high performance with integrity and find moments of pride and celebrate the wins gained from our collective effort. These are part of our culture and the cornerstones of The Arnott’s Way. When you join our team, you can expect to experience a real sense of belonging, be empowered with accountability, be recognised for your contribution, collaborate with great people and enjoy the following perks:

• Prioritise your physical, mental and financial wellbeing with discounted Health Insurance, home loans, gym memberships and access to our employee assistance program.
• Free parking for all employees, easily accessible to the office by public transport, onsite showers and secure bike parking.
• From the sustainability strategy to our Inclusion & Belonging work, there are ways to make a difference to people and the planet