Social Content Creator (Consultant)

at  MSC Cruises

Reporting into the Head of Social Media, the Social Content Creator is a passionate user and creator of social media content, and understands how to produce brand-compelling and engaging content. The Creator will be responsible for capturing\/editing content, developing image and design mocks, in addition to briefing more hero content ideas to the agency. Above all, the Content Creator is knowledgeable and able to stay aware of the latest social media trends, enjoying the process of recreating them to tell brand stories and purpose. Collaborating with a growing and ambitious in-house social media team, the ultimate role of the Creator is to bring to life the luxury world of MSC Cruises through a social lens.

• Fluent in English - strong verbal and written communication skills
• A degree preferably in Communications, Marketing, Business, New Media or Public Relations
• Superior communication skill including verbal, written and copywriting skills
• Experience with Canva, Adobe Suite or alternative video editing software
• Photo and video production capabilities including simple equipment shooting and (in-platform and out-of-platform) editing such as supers and audio syncing
• Experience in creating social media content for consumer brands
• Ability to manage and deliver multiple projects at once alongside day-to-day operations and tasks
• Data conscientiousness – the ability to review and evaluate internal dashboards for trends of performance, and use insights to steer future production deliverables
• EXTRA: Knowledge of social analytics tools e.g. Emplifi, Social Blade, Google Analytics
• Concept, edit and produce social media-first content for MSC Cruises across its owned social media channels – Instagram, Facebook, TikTok and YouTube
• Partner with the Social Editorial Manager in developing a global editorial plan
• Brainstorm with the wider Corporate Social Media team to develop content ideas that increase reach, engagement and brand awareness
• Support in photography and simple design content for all social channels
• Brief and guide external agency on social content execution – evaluating content proposals for brand suitability
• Produce reactive content in response to social media trends and cultural moments
• Shoot video and static content across the MSC Cruises fleet, as per production needs and requirements
• Liaise and support in all influencer and content creator workstream activities – from reviewing and sourcing ideas, to final talent briefing
• Work with other departments (Brand, Digital, Comms, CRM) in the efforts of developing master content, intended for distribution to local markets around the world
• The ability to travel is required for this role, involving frequent visits on board our ships

VISA REQUIREMENTS (if any)
EU Passport or Right to work in Switzerland.
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas “7 Golden Pearls” for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide

• Fluent in English - strong verbal and written communication skills
• A degree preferably in Communications, Marketing, Business, New Media or Public Relations
• Superior communication skill including verbal, written and copywriting skills
• Experience with Canva, Adobe Suite or alternative video editing software
• Photo and video production capabilities including simple equipment shooting and (in-platform and out-of-platform) editing such as supers and audio syncing
• Experience in creating social media content for consumer brands
• Ability to manage and deliver multiple projects at once alongside day-to-day operations and tasks
• Data conscientiousness – the ability to review and evaluate internal dashboards for trends of performance, and use insights to steer future production deliverables
• EXTRA: Knowledge of social analytics tools e.g. Emplifi, Social Blade, Google Analytics
• Concept, edit and produce social media-first content for MSC Cruises across its owned social media channels – Instagram, Facebook, TikTok and YouTube
• Partner with the Social Editorial Manager in developing a global editorial plan
• Brainstorm with the wider Corporate Social Media team to develop content ideas that increase reach, engagement and brand awareness
• Support in photography and simple design content for all social channels
• Brief and guide external agency on social content execution – evaluating content proposals for brand suitability
• Produce reactive content in response to social media trends and cultural moments
• Shoot video and static content across the MSC Cruises fleet, as per production needs and requirements
• Liaise and support in all influencer and content creator workstream activities – from reviewing and sourcing ideas, to final talent briefing
• Work with other departments (Brand, Digital, Comms, CRM) in the efforts of developing master content, intended for distribution to local markets around the world
• The ability to travel is required for this role, involving frequent visits on board our ship