Social First Marketing Executive

at  YMU Group

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Group Overview: A leading management and professional services company based out of the UK and US, YMU provides a portfolio of services to a wide range of clients consisting of leaders in entertainment, film, music, radio, television and sport, including athletes, authors, digital influencers, media rights holders, musicians, producers, TV personalities and voiceover artists.
Job Summary: We are seeking a creative and results-driven Marketing Executive to lead our brand’s presence across social media channels, website, internal comms and events. This role focuses on delivering engaging, innovative, and impactful marketing materials that resonate with audiences and drive brand growth. You will be responsible for conceptualizing, creating, and managing content while staying ahead of trends and analytics to inform strategy..

KEY SKILLS AND QUALIFICATIONS:

• Proven experience in social media marketing, ideally in a social-first or content-centric role.
• Strong understanding of social platforms and trends, including emerging channels
• Excellent copywriting and content creation skills, with a portfolio showcasing previous campaigns.
• Ability to think creatively and strategically, balancing both brand and audience needs.
• Proficiency with social media management tools
• Strong analytical skills and experience using analytics tools (e.g., Google Analytics, native platform insights).
• Knowledge of influencer marketing and content collaboration processes.
• Exceptional organizational and project management skills.