Social Media and Community Coordinator

at  Red Leg Brewing Company

OVERVIEW:

Red Leg Brewing Company in Colorado Springs, CO, is looking for a creative, enthusiastic, and highly organized Social Media and Community Coordinator to help grow our brand and engage our community. This role is responsible for developing and managing social media content, promoting events, supporting sales and marketing efforts, and representing our brand at on-site and off-site engagements.
The ideal candidate will thrive in a fast-paced, collaborative environment, have a passion for craft beer, and be skilled in marketing, content creation, and community engagement.

JOB DESCRIPTION:

The Social Media and Community Coordinator will be a key player in ensuring Red Leg Brewing Co. maintains a strong digital presence while also creating meaningful connections within our community. This position requires a combination of social media expertise, content creation skills, event promotion, and brand representation.
They will work closely with the Marketing Manager, Sales Manager, and Digital Media team to support our outside sales team, taproom promotions, marketing initiatives, and community engagement.

KNOWLEDGE AND ABILITIES:

• Must be at least 21 years of age.
• Excellent interpersonal and communication skills (verbal and written), with the ability to engage diverse audiences.
• Strong organizational skills, able to multi-task and manage multiple projects at once.
• Ability to work independently while also collaborating with the marketing and taproom teams.
• Familiarity with Google Workspace, Canva, Adobe, and social media platforms.
• Strong eye for design and marketing trends with the ability to implement them while keeping brand consistency.
• Enjoys talking to and educating the community about our products and services.

QUALIFICATIONS:

• Minimum of two years of experience working in social media and marketing.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.
• Proven ability to build and maintain relationships with customers, community partners, and retail accounts.
• Must have reliable transportation and possess/maintain a valid driver’s license with a good driving record.
• Availability to work evenings, weekends, and holidays as needed for events and promotions.
• Ability to lift and carry event materials and beer cases (up to 50 lbs).

• Design, create, and manage engaging social media content across multiple platforms (Facebook, Instagram, Twitter, Google, Squarespace, TikTok, etc.) to encourage guest visits and retention.
• Monitor and engage with social media audiences, responding to comments, questions, and messages on behalf of our brand in a timely and professional manner.
• Create stories, reels, and live content during on-site events and general taproom activities.
• Pull reports and analytics as needed to assess content performance and promotional effectiveness.