Social Media and Content Advisor

at  La Trobe University

Work type:Fixed Term

• Full time, Fixed-term (1 year) / Located at Melbourne (Bundoora) Campus
• Salary range HEO6 - $91,140 - $98,333 (dependent on experience)
• Become an integral member of the social media team & raise La Trobe’s social media profile

SKILLS AND EXPERIENCE

• Degree with subsequent relevant experience to consolidate the theories and principles learned, or extensive experience, leading to either the development of specialist expertise or to the development of broad knowledge in an administrative field, or an equivalent alternate combination of relevant knowledge, training and/or experience.
• Qualifications in communications, media, marketing, public relations, professional writing, or another related field and/or 2-3 years’ experience in social media and development of digital content (written, multimedia).
• Exceptional written and multimedia (video, design & photography) skills supporting the creation and preparation of written, image & video content.
• Experience representing a brand or organisation on social media (including provision of social media customer service and drawing insights from social media analytics).
• Experience with an enterprise social media tool (including listening, publishing and analytics).
• A proven ability to operate autonomously, managing competing priorities to achieve quality outcomes.
  Please refer to the Position Description for other duties, skills and experience required for this position.

• Plan, curate and produce creative, informative and engaging digital content (video, graphic design and copywriting) for official social media channels representing La Trobe as well as for other platforms as required for a range of markets and audiences including international.
• Coordinate and deliver outstanding social media customer service on La Trobe’s official social media channels.
• Evaluate, measure and report on the performance of social content, campaigns and strategies.
• Contribute to social media elements of campaigns, working with stakeholders from across the University.
• Develop a deep understanding of different key markets and stakeholders (including international and domestic) in order to develop targeted content that resonates with those audiences.