Social Media and Content Executive

at  Zizzi

Reports to: Senior Digital Manager
Location: Head Office - Paddington, London; with some flexibility to work from home once settled in to the role
Salary: £29,000
Date last updated: Sep 2024
Looking to grow your career in Marketing and Social Media?
Zizzi is a nationwide Restaurant Chain with almost 140 sites employing 3500 people up and down the country. The Zizzi marketing team have created a brand-new role to drive the awareness and engagement with one of the UK’s most loved and respected casual dining brands. Social Media is a vital agent of growth for the business and our newest team member will have the scope to create and develop their ideas. Supported by in-house and external expertise, this role will be highly visible and allow you to make a significant difference as you combine your creativity with alignment to the commercial objectives of the Zizzi brand.
This would be the perfect role for candidates with either in-house or agency experience.

KEY ACCOUNTABILITIES

• Ensure Zizzi has a strong social media presence, which follows the brand guidelines.
• Create engaging and on-brand content (images, videos, stories) that reflects Zizzi’s style and tone.
• Track and report on social media performance, providing insights and recommendations for improvement.
• Stay up to date with social media trends and suggest innovative ideas to increase engagement and reach.
• Collaborate with the wider marketing, food and design teams to align social media content with overall digital marketing strategies.

KEY BEHAVIOURS

• A passion for food!
• Creative and always looking for new trends and digital opportunities.
• Forward-thinking with a passion for social media and content creation.
• Strong writing and communication skills with a flair for crafting engaging messages.
• A collaborative approach, working closely with the wider marketing team to ensure cohesive campaigns.
• Organised, with the ability to multitask and meet deadlines in a fast-paced environment.

REQUIREMENTS

• A bachelor’s degree in Marketing, Media Studies, or relevant experience is preferred, but we’re also interested in talking to people with hands-on experience in food industries too
• Experience in managing social media accounts for a brands or businesses.
• Proficiency in content creation tools such as Canva and video editing tools like CapCut.
• A passion for food and a creative eye for presenting it visually.
• Strong organisational skills and attention to detail.

PURPOSE OF ROLE

To manage the social media presence of Zizzi, creating engaging content that enhances our brand, drives customer engagement, and builds our online community. This role requires a creative approach, strong content creation skills, and the ability to develop and manage relationships with influencers and brand ambassadors.

KEY RESPONSIBILITIES

• Partner with the senior digital manager to contribute ideas into the social media content calendar and be responsible for the execution of the campaigns.
• Oversee daily operations of all Zizzi social media accounts (including Instagram, Facebook, TikTok, LinkedIn, and Threads) including responding to customer comments and messages promptly.
• Write engaging, brand-appropriate copy for both organic and paid social media posts.
• Capture high-quality photos and videos at Zizzi restaurants to be used across social media and paid social campaigns.
• Ensure food presentation in content is visually appealing and true to the dining experience.
• Assist in creating digital assets for paid social media campaigns, email marketing, and other content for digital marketing channels.
• Engage with influencers, assist with the Zizzi ambassador scheme, and suggest new influencer partnerships and campaign ideas.
• Assist with newsletter copywriting to keep customers informed about new offerings and events.
• Contribute to website copy and campaign-focused landing pages.
• Use scheduling tools to efficiently plan and manage social content.