Social Media Associate

at  YMCA of Southwestern Ontario

Join the YMCA Marketing + Communications Team!
Be the Spark! Join our professional and passionate team of early childhood educators and be the spark that ignites the potential in others.
Our culture is of paramount importance to us. We formally measure employee engagement annually to ensure our employees are having an excellent employment experience. Our current level of engagement is 80%, compared to some Canadian employer statistics of 69%.
YMCA of Southwestern Ontario was founded in 1856 and has over 200 locations from Goderich to Point Pelee, and Windsor to Woodstock. We are one of the largest not-for-profit providers of licensed child care in Canada and have over 100 school age programs across our regions. We also offer settlement services to newcomers, employment programs, mental health support, and youth programs. YMCA of Southwestern Ontario operates two overnight camps, one in Point Pelee National Park, and one on Beausoleil Island in Muskoka. We also have 15 Health & Fitness branches across Southwestern Ontario.
Why The Y?
At the Y, our people are central to delivering our mission. We are committed to the development of healthy communities and welcome people of all backgrounds, beliefs, and abilities.
We provide valuable training and development opportunities to help our team members grow professionally and personally.

We look for the following qualities in all of our employees and volunteers:

• Demonstrates our Core Values; Caring, Honesty, Respect & Responsibility and Inclusivity
• Fun, Enthusiastic & Friendly Individuals
• Hardworking and Dependable
• Positive Role Model
• Team Player
• Professionalism
• Enjoy working in a Social Environment
• Ability to effectively communicate with Employees & Members

Employees and volunteers of YMCA of Southwestern Ontario are ambassadors for the Y both on and off the job. We rely on them to help share our mission and increase awareness of the positive impact the Y can have on the lives of people in their communities. Particularly how we are helping to create healthy children, healthy families, and healthy communities.
All employees and volunteers are required to provide a current satisfactory Criminal Record and may require a Vulnerable Sector Search as a condition of their employment. Police Record checks are reviewed on an individual basis, and the offense(s) - if any - is considered in the decision-making process in relation to the requirements of the position, therefore not eliminating all candidates with a record from being offered gainful employment.
Position: Social Media Associate
Location: London, ON (Wortley Village) + hybrid/flex work model
Start Date: August 2024
Salary: $40,000 - $45,000 annually (Mon-Fri / 40 hours per week)

EDUCATION & SKILLS QUALIFICATIONS:

• BA in English and/or communication studies or related field
• Post-secondary education or experience in public relations
• 2 years marketing and communications experience
• Experience managing large social media accounts
• Strong written and verbal communication skills & strong interpersonal skills
• Strong computer/digital skills
• Ability to plan, organize and prioritize work to manage multiple demands and deadlines
• Comfort with website content management systems and blog writing
• Reliable transportation to facilitate travel between branches required
• Legally entitled to work in Canada
  We thank all applicants for their interest; however only those selected for an interview will be contacted.
  NOTE: The YMCA of Southwestern Ontario is committed to providing a barrier-free environment for all stakeholders including our members/participants, employees, job applicants, suppliers, and any visitors who may enter our premises, access our information, or use our services. As an organization, we respect and uphold the requirements set forth under the Accessibility for Ontarians with Disabilities Act (2005), and its associated standards and regulations.
  Candidates, please be advised that our recruitment process incorporates AI technology for initial application screening. This assists us in efficiently assessing qualifications. Rest assured, our recruiters will additionally review resumes to ensure a fair and accurate assessment is completed

• Develop and manage association’s social media strategy with a primary objective of growing followers and engagement across all social, including LinkedIn
• Create engaging social media content and provide support to other departments
• Attend YSWO events; capture, create and publish content across social networks
• Support community events by organizing inventory and distribution of merch
• Support and co-lead YMCA storytelling projects
• Create materials in a timely manner according to Communications calendar
• Photography and video capture + editing
• Measure social content results and conduct regular reporting, deriving insights to make changes in future content creation
• Plan and collaborate with the Digital Communications Manager on communication projects to broaden reach and increase engagement
• Assist with web edits and online material updates (news blogs)
• Be committed to diversity, equity, inclusion and building a sense of belonging
• Embrace and exemplify the Y’s core values