Social Media & Campaign Marketing Manager

at  PingCAP

TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. Large and high-growth organizations in markets as varied as financial services, logistics, gaming, e-commerce and software as a service have successfully deI will ployed and expanded their TiDB footprint on mission-critical applications.
Our strong open-source community roots (34,000+ stars on GitHub), innovative products and inclusive culture are what draw passionate and dedicated people to our company. Learn more about PingCAP careers and join our team to be at the forefront of innovation and growth.

QUALIFICATIONS:

1,3-5 years of experience in social media management, campaign planning, or email marketing, ideally within SaaS or the tech space.
2, Strong understanding of LinkedIn, Twitter (X), YouTube, and email marketing best practices.
3, Excellent written and verbal communication skills, with the ability to create engaging content and compelling messaging.
4, Proven ability to manage multiple projects simultaneously in a fast-paced environment.
5, Proficiency with email marketing platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
6, Experience in campaign performance reporting and data-driven decision-making.
7, Knowledge of open-source technologies, cloud computing, or databases is a plus.
We encourage people from underrepresented groups to apply. Come advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. PingCAP also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at PingCAP

The Social Media and Campaign Marketing Manager will own the development and execution of PingCAP’s social media strategy and integrated campaign initiatives. This role will focus on managing organic social efforts, planning and executing email campaigns, and driving engagement across various marketing channels. Success in this role will require collaboration across internal teams to amplify brand awareness and nurture customer relationships.
Key Responsibilities:
Social Media Management:
1, Define, execute and regularly iterate PingCAP’s organic social media strategy across platforms, including LinkedIn, Twitter (X), and YouTube.
2, Manage day-to-day social posting, community interaction, and audience engagement while maintaining consistency with brand tone and voice.
3, Identify and leverage industry trends and relevant topics to engage key audiences.
4, Collaborate with internal stakeholders to promote events, product updates, and thought leadership content through social channels.
5, Educates team members on social media best practices and manages social media team member engagement program to increase brand awareness
6, Track social media KPIs, such as engagement, impressions, and follower growth, providing insights to optimize future efforts.