Social Media Community Manager

at  CrossFit

CrossFit is looking to hire a Social Media Community Manager to join our Marketing team. You will be responsible for leading our social media presence, engaging with our community, and driving brand awareness and loyalty. This position is a core member of the social media team and will be at the forefront of effective, engaging communication in the social space.

KNOWLEDGE, AND SKILL:

• Strong understanding of social media platforms, trends, and best practices.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Passion for fitness and a genuine interest in the CrossFit community and industry.
• Strong organizational skills, with the ability to manage multiple projects simultaneously.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of proven experience in social media management, preferably within a relevant industry.
• Experience refining a brand’s ‘voice’ on social and implementing best-practices across social

Community Engagement:

• Foster strong relationships with our online community by responding to comments, messages, and mentions in a timely and professional manner that align with CrossFit’s values and mission.
• Encourage and curate user-generated content to build a loyal and engaged community.
• Monitor social media channels for trends and opportunities to engage with current and potential customers.
• Actively engage with our online community by responding to comments, messages, and mentions in a timely and authentic manner.
• Seek out and participate in relevant conversations that are happening in the social media space – flag for opportunities for further engagement and interaction.

Customer Support:

• Provide exceptional customer support by addressing inquiries, concerns, and feedback through social media channels.
• Collaborate with the customer service team to ensure consistent and accurate communication with our community.
• Relay community feedback to relevant internal stakeholders proactively and in real-time.
• Analyze online conversations about CrossFit and the fitness industry to learn more about our audience.
• Actively track and analyze mentions of CrossFit, competitors, the fitness industry and relevant keywords on social media.
• Offer real-time insights into customer opinions and market trends

Analytics and Social Listening:

• Analyze and report on performance data to optimize influencer and social media channels on a weekly, monthly, and quarterly basis.
• Prepare regular monthly reports on social media and community engagement metrics, providing insights and recommendations for improvement.
• Conduct competitor analysis and market research to identify opportunities and stay ahead of industry trends.
• Monitor and analyze social media performance using analytics tools to measure the success of campaigns and make data-driven decisions.