Social Media Content & Ad Manager

at  DigiPen Institute of Technology

Located in Redmond, Washington, DigiPen Institute of Technology is a small college that offers undergraduate degree programs in Computer Science, Game Design, Digital Audio and Music, Computer Engineering, and Digital Art and Animation, as well as Master’s degree programs in Computer Science and Digital Art. DigiPen Institute of Technology has been ranked one of the top 5 game design schools in the country by the Princeton Review for more than a decade. To learn more, visit: https://www.digipen.edu/.

OVERVIEW

DigiPen Institute of Technology is currently seeking a full-time Social Media Content & Ad Manager to join our Marketing and Communications team. The ideal candidate is an outgoing, creative, approachable, strategic, and experienced content creator and ad manager with a passion for using social media as a storytelling platform. The individual should have demonstrated ability to build community, engage diverse audiences, promote growth, attain leads, and strengthen the DigiPen brand.
The Social Media Content & Ad Manager reports to the Director of Digital Strategy and is part of a team that includes a web developer, web designer, web producer, and content writer(s). The person will also collaborate closely with our creative services team.
This is a salaried, non-exempt, full-time position. Candidates must be able to work on-site in Redmond during typical business hours (M-F); with occasional evening or weekend as needed

Key Duties and Responsibilities:

• Manage DigiPen’s social media channels including but not limited to Instagram (including Instagram Stories and Reels), YouTube (including Shorts), TikTok, LinkedIn, Facebook, Twitter/X, Threads, Snapchat, while continuously assessing new platforms that could engage our target audience.
• Develop and set the vision, voice, and strategy for DigiPen’s social media presence, shaping content and platform use to tell compelling stories and build brand loyalty.
• Collaborate with editorial and creative teams to develop engaging, cross-platform strategies (organic and paid) that align with brand objectives and reach diverse audiences.
• Act as a storyteller, capturing and sharing content that highlights the academic, social, and cultural aspects of the DigiPen experience, from students to faculty and beyond.
• Liaise with other departments like Career & Alumni Services, Outreach, Student Affairs, and others to help shape the social media content calendar.
• Responsible for the day-to-day implementation of ideas and postings, from capturing images and video, along with writing copy for social platforms with a diverse range of audiences.
• Leverage metrics to determine brand performance, audience insights, and campaign effectiveness and provide weekly and monthly analytics reporting.
• Ensure consistent brand voice and reputation across platforms, adapting style and tone to suit each channel and target audience.
• Actively engage and monitor social media platforms to promptly answer questions and comments.
• Prepare and manage a detailed social content calendar across channels.
• Plan, execute, and manage paid digital advertising campaigns on Facebook, Instagram, TikTok, LinkedIn and other platforms, focusing on lead generation and conversion.
• Continuously optimize ad performance by testing copy, visuals, audiences (A/B testing).
• Track and report on organic and paid social progress, goals, and other relevant social metrics.
• Stay up to date with social media trends, platform updates, and emerging channels, providing strategic recommendations to continually enhance DigiPen’s online presence.
• Other duties as assigned.

Exceptional candidates for this position will have:

• 2+ years of professional experience in social media management, marketing, communications, video production or related field with work samples/portfolio
• Proven ability in developing innovative social strategies and content
• Experience growing social followings and increasing community engagement
• Ability to synthesize metrics and results
• Deep understanding of current and emerging social platforms and digital trends
• Familiarity with gaming culture and higher education marketing
• Skilled in content creation, from visual design and video capture to writing for diverse audiences across platforms.
• Video production experience (conceptualize, shoot and post-production) for social media platforms
• Experience using Adobe Creative Suite (Illustrator, Photoshop, and XD) and Canva
• Familiarity with video editing tools within Instagram, TikTok or other mobile video editing apps
• Experience shooting original photography

Salary Range:
$60,000 - $70,000 per year

Benefits:

• Dental, medical, and vision (begins the first of the month following 60 days of employment)
• Two weeks of vacation in the first year, with increasing accrual each year thereafter
• 14 paid holidays
• An additional paid week off between Christmas and New Years
• 401K after one year FT service, match vested immediately
• Company-paid short- and long-term disability and life insurance after one year
• Free DigiPen tuition for yourself to start; discounts for family after one year
• Complimentary snacks and beverages
• Free parking

Applicants must include a cover letter that describes how you fit the position, along with social media handles. Our hiring process begins with a phone interview. Applicants offered an in-person interview should complete the DigiPen Institute of Technology Application for Employment. DigiPen Institute of Technology is an equal opportunity employer.
Diversity, equity, inclusion, and academic freedom are priorities of DigiPen Institute of Technology, as DigiPen endorses the goals of affirmative action and equal opportunity employment. The Institute’s intent is to hire the most qualified individuals for faculty and staff, attracting candidates from diverse backgrounds of race and ethnicity, gender, gender identity, gender expression, sexual orientation, age, socioeconomic status, veteran status, nationality, culture, religion, and physical abilities. We are committed to broadening our candidate pool to include more diverse individuals and ensuring fairness in hiring by avoiding bias and determining criteria to judge all candidates prior to posting each new position

• Manage DigiPen’s social media channels including but not limited to Instagram (including Instagram Stories and Reels), YouTube (including Shorts), TikTok, LinkedIn, Facebook, Twitter/X, Threads, Snapchat, while continuously assessing new platforms that could engage our target audience.
• Develop and set the vision, voice, and strategy for DigiPen’s social media presence, shaping content and platform use to tell compelling stories and build brand loyalty.
• Collaborate with editorial and creative teams to develop engaging, cross-platform strategies (organic and paid) that align with brand objectives and reach diverse audiences.
• Act as a storyteller, capturing and sharing content that highlights the academic, social, and cultural aspects of the DigiPen experience, from students to faculty and beyond.
• Liaise with other departments like Career & Alumni Services, Outreach, Student Affairs, and others to help shape the social media content calendar.
• Responsible for the day-to-day implementation of ideas and postings, from capturing images and video, along with writing copy for social platforms with a diverse range of audiences.
• Leverage metrics to determine brand performance, audience insights, and campaign effectiveness and provide weekly and monthly analytics reporting.
• Ensure consistent brand voice and reputation across platforms, adapting style and tone to suit each channel and target audience.
• Actively engage and monitor social media platforms to promptly answer questions and comments.
• Prepare and manage a detailed social content calendar across channels.
• Plan, execute, and manage paid digital advertising campaigns on Facebook, Instagram, TikTok, LinkedIn and other platforms, focusing on lead generation and conversion.
• Continuously optimize ad performance by testing copy, visuals, audiences (A/B testing).
• Track and report on organic and paid social progress, goals, and other relevant social metrics.
• Stay up to date with social media trends, platform updates, and emerging channels, providing strategic recommendations to continually enhance DigiPen’s online presence.
• Other duties as assigned