Social Media Content Creator

at  Hydes Brewery Ltd

SOCIAL MEDIA CONTENT CREATOR

Salary: up to £31k salary plus £3k car allowance. This role will involve a lot of daily travel visiting sites across the North-West.
Location: Site based with some visits to our brewery in Salford, Manchester.
Working Hours: 35 hours a week over 5 days worked flexibly with what’s going on in the pubs
Benefits: Access to Healthshield cashback medical scheme, plus retailer discounts, above statutory minimum benefits, option to buy additional holidays, 50% discount off food for up to 6 people, 50% off accommodation and an employee assistance programme offering 24/7 support and advice.
Your Development: Learning & development programme with funded qualifications, career planning, support and progression opportunities.
We are looking for a hands-on Content Creator with loads of creativity and energy to develop, create, plan, monitor and execute quality video and photo content for our individual pub social media platforms across our business.
This area of the digital mix plays an important role in the growth of our business, if you are creative, organised, pro-active and personable and have previous business social media experience, then this role could be for you.

THE JOB.

• Creation, scheduling and monitoring of all social media content for multiple pub sites.
• You will be required to visit each site to agree a content plan with the pub and create photo / video content on site.
• Create inspiring content plans suitable for our various pub category audiences on various channels: Instagram & Facebook.
• Generate social media content which is creative and relevant to build both our corporate and employer brand as well as enhancing our pubs’ reputations, engage with our existing customers whilst actively seeking new audiences with the ultimate aim of driving online bookings and pub visits.
• Capture relevant and engaging video content.
• Contribute with content ideas as part of the overall marketing plan to drive awareness and call to action.
• Coordinate Social Media messaging with the wider Marketing Department to ensure consistency of message, branding and timelines.
• Build relationships with social media influencers and local content creators.
• Take ownership of scheduling with a well-balanced annual content plan across all platforms whilst meeting the marketing strategy
• Monthly Social Media analysis, demonstrating a measurable ROI – such as increased web traffic, increased bookings, improved engagement

About You. NO AGENCIES OR FREELANCE

• 1 year + in hospitality, retail or public relations, marketing communications for B2C.
• Previous experience in a Social Media role using various platforms as well as scheduling platforms and a good understanding of analytics.
• Strong food & drink photography and videography skills.
• Proficiency in photo and video editing software.
• Copywriting and literacy skills imperative with high attention to detail and proof reading skills.
• Strong communication skills, both written and verbal – ability to communicate at different levels (you will work closely with site General Managers).
• Excellent administration and organisational skills.
• Ability to prioritise effectively and excellent time management skills.
• Ability to work independently and as part of a team.
• Flexible as some requirement for out of hours and weekend work may be required from time to time.
• Is aware of local events, Northwest geography as well as the latest industry news, challenges and trending topics to create engaging corporate content.
• You must have a car and previous experience in hospitality or retail social media

Please refer the Job description for details