Social Media Coordinator

at  California State University

Job no: 541900
Work type: Staff
Location: Fresno
Categories: Excluded, At-Will, Full Time, Marketing/Communications
Position Description

JOB SUMMARY

Reporting to the Director of Marketing and Fan Engagement, this position will provide timely, creative, and engaging social and digital media content to meet the needs of Bulldog fans, build campus and community interest, and tell compelling stories for the Department of Athletics, individual sports, and individual student-athletes and coaches. This position will prioritize all efforts related to the creation and implementation of comprehensive creative and digital communications strategies that focuses on optimizing and continually advancing a positive brand image and offers opportunities for fans and media members to engage with Fresno State Athletics. The position will strive to set the standard among peer and aspirant institutions as it relates to the production and distribution of digital content with a primary focus on local, regional, and national exposure of Bulldog Athletics and individual sport programs as assigned.

KEY QUALIFICATIONS

• Proficient in the use of Microsoft Office and the Adobe Creative Suite/Cloud
• Strong knowledge of all social media platforms (Facebook, YouTube, Instagram, Twitter, Snapchat, Tik Tok, etc.)
• Thorough knowledge and understanding of terminology and statistics used in intercollegiate sports
• Strong oral and written communication skills
• Ability to:
• Exercise independent judgment and discretion on a daily basis
• Identify, produce, and publish creative and compelling digital content
• Effectively tell stories about individual student-athletes and staff, as well as stories on sport programs
• Create and adhere to content distribution calendars in order to continually distribute consistent content
• Strictly adhere to NCAA, Mountain West Conference and University rules and regulations
• Work in a flexible, collaborative manner in a fast-paced environment with frequent interruptions while under pressure of meeting deadlines; travel with teams as needed
• Perform job assignments by working extended 8-hour workdays and weekends, which can also include holidays
• Apply effective listening, writing and oral skills and competence in interpreting and communicating procedures, policies, information, ideas and instruction
• Support the department’s commitment to equity and diversity, as well as perform all duties with integrity and professionalism
• Establish and maintain effective working relationships with faculty, staff, and the general public from diverse ethnic, cultural, and social-economic backgrounds
• Commitment to academic integrity and compliance with University, conference and NCAA regulations
• A history of regular attendance and positive performance evaluations
  To view the full list of qualifications and job responsibilities, please click the Position Description button above.

EDUCATION AND EXPERIENCE

• Bachelor’s degree from an accredited four-year college or university in a related field
• Minimum of one year of experience in collegiate or professional sports marketing and/or communications
• Preferred Skills:
• Knowledge of latest media relations/communications trends and practices
• Maintain basic knowledge of all sports
• Ability to create digital content (videos, motion graphics, static graphics, infographics, etc.) using Adobe Creative Suite/Cloud

Please refer the Job description for details