Social Media Coordinator

at  Heriot Watt University

Role: Social Media Coordinator
Grade and Salary: Grade 6, £30,505 - £35,880 per annum
FTE and working pattern: 1 FTE, 35hrs per week, Monday - Friday
Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)

PURPOSE OF ROLE

To execute the social media strategy and plans for Heriot-Watt University to engage audiences and enhance the brand and reputation of the University. The role will be responsible for managing social media channels and creating a wide range of content types for other digital channels, such as the website, partner websites and podcasts, and working with student ambassadors to produce targeted and engaging content.
To manage and deliver all social media activity for Heriot-Watt’s main University channels such as Instagram, LinkedIn, Facebook, Twitter, TikTok and YouTube; coordinating the creation and publication of posts for marketing and communications teams as well as stakeholders. Create and develop a wide range of content types for other digital channels, such as the website, partner websites and podcasts. Working with student ambassadors to produce targeted and engaging content and finding innovative ways of engaging with youth audiences.

KEY DUTIES & RESPONSIBILITIES

• To be the main point of contact for social media requests across the University; prioritising, publishing, and managing requests on a day-to-day basis.
• To provide direct support to social media users through the main University channels by replying to comments, queries, and messages on the key digital channels.
• To work collaboratively with stakeholders across the University to create, produce and publish strong, visually led content on our key digital channels, according to our content strategy and directed by the Content and Social Media Manager.
• Under the guidance of the Content and Social Media Manager, to work closely and recruit, mentor and guide our student ambassadors to create and produce engaging user generated content for all our digital channels.
• To provide support and guidance to stakeholders on content development and best practices for social media.
• To use online social media monitoring systems, Google Analytics, and other appropriate software to evaluate, audit and update content.
• To exercise rigorous quality control over social media presences and website presences by ensuring that content is on brand, accurate, and up to date.
• To ensure that all content complies with accessibility guidelines, legal compliance, web standards and usability best practice.
• To work in collaboration with communications and marketing colleagues in our Dubai and Malaysia campuses.
• To provide support to the Marketing Team on the execution of social media activities that support communications messages.
• Generate a wide range of compelling and engaging content to support HWU’s communications strategy, in line with key messages and overall objectives.
• To build and maintain relationships with external agencies; delivering content to agreed timelines and specifications.

To storyboard, plan, record and edit user-generated video content

• : including animated/illustrated content and vlogs.