Social Media Coordinator (Hybrid Role - New York)

at  Olaplex

OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.

ABOUT YOU:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Minimum of 2 years of experience in social media management or a similar role
• Proficiency in posting across various social media platforms
• Strong understanding of SEO principles and web traffic data analysis
• Familiarity with social media KPIs and analytics tools
• Ability to stay updated on social media trends and identify emerging platforms and tools
• Excellent multitasking, problem-solving, and critical thinking skills
• Strong team player with exceptional communication and relationship-building abilities
• Highly organized with meticulous attention to detail
• Self-motivated with excellent time management skills
• Working knowledge of social media analysis and reporting tools
  We’d love to have you apply, even if you don’t feel you meet every single requirement. What’s most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

ABOUT THE ROLE:

The Social Media Coordinator at OLAPLEX plays a pivotal role in strategizing, creating, and managing social media content and community efforts across various platforms. This role requires a highly organized individual with a keen eye for detail, exceptional communication skills, and a deep understanding of social media trends and analytics. The Social Media Coordinator will enforce visual storytelling and voice, analyze metrics to optimize performance, conduct competitive analysis, develop data-driven recommendations, and liaise with retailer needs. All while collaborating with E-comm, Marketing, & PR for a 360 approach to the OLAPLEX social channels.

RESPONSIBILITIES:

• Execute comprehensive social media strategies to enhance brand presence and engagement
• Partner with your manager to create, and schedule captivating social media content that is on-brand and optimized for each platform, including but not limited to TikTok, Instagram, and YouTube
• Enforce visual storytelling and voice to maintain a cohesive brand identity across all social media channels
• Manage content calendars and workflows to ensure timely delivery of content
• Draft compelling copy for all social media posts across channels
• Ideate with Social Media Content Producer to drive content creation for social channels
• Collaborate with cross-functional teams, including Marketing, E-commerce, PR, and Sales, for a cohesive approach to social media initiatives
• Assist with analyzing social media performance metrics to derive actionable insights and optimize strategies accordingly
• Conduct competitive analysis and stay updated on industry trends to inform social media strategy
• Develop data-driven recommendations for strategy improvements based on insights gathered
• Liaise with retailer needs to ensure alignment of social media efforts with retail objectives
• Organize logistics for campaigns, content creation, and launch plans involving PRO, Retail, Marketing, Education, PR, and Sales
• Assist with analytic reporting of data-driven insights allows stakeholders to make more informed decisions, including Retail and PRO content performance
• Contribute to the development of domestic and international Social Media calendars
• Generate, edit, & publish engaging content; (e.g., story templates, photos, videos, etc.)
• Miscellaneous administrative duties