Social Media Executive

at  CoppaFeel

EQUALITY, DIVERSITY & INCLUSION STATEMENT

At CoppaFeel!, we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.
We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity’s needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.
While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.
We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.

THE ROLE

The Social Media Executive is an integral role within the Marketing team at CoppaFeel! and will play an essential part in supporting our 3-year organisational growth strategy. The Social Media Executive needs to be social obsessed with a keen eye for new and emerging trends that will ensure CoppaFeel!’s social channels organically reach our 18 - 24 year old target audience.
In this role you’ll work with our Social Media Manager to execute and manage the delivery of our social media strategy. You will be responsible for engaging with our community across social channels, content creation and ensuring we stay on top of emerging trends. You will work collaboratively with the wider Marketing, Fundraising, Operations and Education teams within the organisation.
The right candidate will be proactive, creative and organised, as well as being fully immersed in youth culture and digital trends. Ultimately you will have a real desire to make a difference, ensuring that all breast cancers are diagnosed early.
This is a hybrid role, with the expectation that you will attend the London office 2 days per week.
You will report to the Social Media Manager and sit within the Marketing team. This role will work closely with the Marketing Executive, Volunteer Community Executive and the Individual Giving Manager.

DUTIES AND RESPONSIBILITIES

• As the heartbeat heartbeat of our social channels, you’ll deliver best in class community management, engaging with CoppaFeel!’s audience and encouraging interaction. This will involve monitoring and responding to comments, messages and proactively reaching out to relevant people across our social channels in a timely manner.
• Create engaging content that engages with our target audience and reflects CoppaFeel!’s brand guidelines and tone of voice.
• Support with the scheduling of content across our social media channels using SproutSocial.
• Feed into monthly analytics and reporting that can be used to inform the social strategy.
• Work alongside our Education and Fundraising teams to promote awareness and fundraising activities with our online communities.
• Build relationships with new and existing supporters and content creators.
• Work with the Education team to mobilise UBT and CoppaChallenge participants across social channels to maximise peer-to-peer reach.
• Stay up to date with industry news, to enable us to be innovative and promote the growth of our channels.
• Work with young people to ensure that our social channels are the product of co-creation.
• Set up paid activations to boost best performing content across Instagram and TikTok.