Social Media Executive

at  Marketing Partnership

JOIN THE UK’S MOST DYNAMIC COLLECTION OF HOTELS AND RESTAURANTS

At Edwardian Hotels London, it’s the people who create unforgettable memories for our guests. We are always looking for hospitality professionals to join our family and bring new ideas to how we can provide the best possible experience. Professionals who understand and believe in our values: having Integrity, being Ambitious, and always Quality-Driven. Talented individuals who want to work alongside likeminded passionate people in a rewarding, fulfilling, and fun environment. We know that your unique talents and ambitions not only have the ability to exceed our guests’ exacting standards, but also propel your own career potential in a company that recognises and rewards.
At Edwardian Hotels London we are committed to being the best place to work, so much so that we have officially been recognised as a Great Place to Work. Our commitment to the wellbeing and development of our people is at the fore front of our culture.

KEY REQUIREMENTS

• Must have experience in a similar marketing role
• Be able to work within a small team and individually
• Being able to act upon different situations in a precise and professional manner
• Able to follow clear instructions
• Be commercially aware
• Excellent communication and writing skills are essential as is the ability to liaise, influence, and build relationships.
• Creative, innovative, and proactive.

Implement and lead the Group social strategy across two distinct hotel brands and several Food and Beverage brands, managing this in line with group objectives while enhancing awareness.

• Generate and deliver highly engaging social media content across all social platforms
• Manage and grow engaged communities on Facebook, Twitter and Instagram.
• Create internal framework and processes for Social Media.
• Protect the tone of voice for all brands online.

Duties and Responsibilities

• Develop content aligned with business plans
• Execute defined social media strategy across all platforms; Instagram, Facebook, LinkedIn, Google analytics, scheduling and reporting.
• Maintaining sites, looking at data analytics, ensure the company website is kept up to date in line with the marketing and content calendar
• Develop, deliver, and lead comprehensive marketing campaigns from inception through to completion.
• Run photoshoots for images that can be used across social media and brand websites.
• Provide effective measurements for evaluating all marketing activity and improving performance; report on performance results and insights to facilitate business development opportunities on a regular basis.
• Deliver competitor analysis with a clear interpretation of opportunities and recommended actions.
• Evaluate new sponsorship/partnership opportunities to ensure alignment with the Edwardian brand.
• Effectively manage expectations of senior management to help build strong relationships.