Social Media Lead B2C

at  COINS

JOB DESCRIPTION

Social Media Lead B2C – DesignMyNight We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: As the Social Media Lead, you are responsible for overseeing social media platforms that represent the DesignMyNight brand. You’ll take an active role in the day-to-day management of both organic and paid activities. You will implement the department’s strategy to ensure DesignMyNight creates content that drives value for users while aligning with the business’s core KPIs—driving traffic to DesignMyNight.com, growing audiences and engagement, and converting users into bookings or purchases Day-to-day, you will: • Protect and support the DesignMyNight brand voice while staying data-driven and analysing past successes for informed decision-making. • Pre-plan and manage social media content, using tools like Hootsuite and SEMrush, to create engaging posts tailored to each platform. • Build and maintain relationships with PR firms, influencers, and clients to gain exclusive exposure and ensure successful collaboration within the team. • Monitor and adapt to industry trends, platform updates, and algorithm changes, while working towards hitting monthly KPIs for traffic, conversions, and engagement. Your skills and experiences might also include: • Analytics & Reporting: Skilled in analyzing data from GA4, Hootsuite, BITLY, and Later for informed decision-making. • Copywriting & Content Creation: Strong copywriter adept at producing optimized content for social media success and video production. • Communication & Collaboration: Effective communicator who can coordinate across teams and respond quickly in reactive situations. • Trend Spotting & Community Management: Talented at identifying social trends that align with the brand and engaging proactively with the community. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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