Social Media Manager

at  Ascential

We’re looking for a Social Media Manager to join our team in London as part of our Marketing function.
Your Role: You will play a key role in repositioning a 70-year-old brand by creating social media strategies and content that drive engagement and demand for all LIONS’ products and programmes. Brand affinity, audience engagement, as well as demand generation will be high on your daily agenda.
You will have the opportunity to define a complete, new era for LIONS on social.
With the ambition of growing the most engaged and diverse creative community online, you’ll have the chance to collaborate and work with the world’s best to craft memorable and history-making ads either for Instagram takeovers, LinkedIn Lives or video series – whilst responding to a wide variety of briefs that encompass all the different facets of the creative industry.

Key Responsibilities

• Gain a strong understanding of our community, the needs and interests of its members, and what makes them tick. You’ll literally immerse yourself in the community, you’ll be on top of conversations as they happen, you’ll spot emerging voices and talent.
• Be on top of the latest social media trends and best practices and quickly adapt social media strategies and tactics based on them, when relevant.
• Ensure that all or any campaigns are delivered on time, accurately, and in the most effective formats for each individual platform. You’ll be confident in planning the rollout of a key campaign and executing it flawlessly.
• Develop social media strategies in-hand with the creative team and marketing team; work closely with in-house Design Team to produce compelling design assets (graphics, infographics) that enhance the audience experience.
• Work closely with the Head of Marketing and Head of PR to create a social media calendar in line with the marketing calendar, as well as business priorities.
• Be proactive about bringing new, innovative ideas to the table on how to grow reach and engagement with our social audiences.
• Deliver weekly reports on social performance and analytics.
• You will be an advocate and ally for diversity, equity and inclusion

Your Experience

• Experience managing social media platforms for well established brands, including operational duties and community management.
• Proven record of having orchestrated long-term campaigns that have delivered on specific KPIs against business objectives.
• Demonstrable knowledge of each social media platform.
• Excellent attention to detail and accuracy.
• Strong communication, collaboration, and problem-solving abilities.
• A proactive self-starter, who does not need to be told what to do, you will be resourceful in order to find solutions to any challenge.
• The ability to work under pressure and meet tight deadlines.
• Knowledge of, and experience in, the advertising and marketing industry is a plus.

If you don’t meet every single requirement, we’d still encourage you to apply. At LIONS, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.
Who are we?
The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.
LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.
You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.
LIONS is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700+ people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group.
Why Choose Us?
Two divisions. Three continents. One great culture - we want working for Ascential to be the best career move you’ve ever made.
Ascential is a people-powered company, and we’re committed to supporting
diversity, equity and inclusion
. We publish an annual DEI Report, setting out our goals and progress. We invest in Employee Groups including Able to Thrive, Ascential Pride, Black in Business and Empower Women’s Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.
We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to sustainable options, so that our people’s savings are invested in ways that help rather than hinder our planet.
Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we lead with heart, so we support charitable causes that make a difference. We provide opportunities to give back through Volunteer Days and our charity partnership with Media Trust.
We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here.

Only you know what’s most important to you. That’s why we offer a benefits and wellbeing package that you can tailor to your needs. Some of these include:

• 25 days of holiday per year - with an option to buy/ sell upto 5 days
• Pension, Life Assurance and Income Protection
• Access to either our commission, bonus or profit share schemes, dependent on the role
• Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Learning and development opportunities, to encourage and empower everyone to grow

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
If we inspire you, why not join and inspire us? Find out
mor

• Gain a strong understanding of our community, the needs and interests of its members, and what makes them tick. You’ll literally immerse yourself in the community, you’ll be on top of conversations as they happen, you’ll spot emerging voices and talent.
• Be on top of the latest social media trends and best practices and quickly adapt social media strategies and tactics based on them, when relevant.
• Ensure that all or any campaigns are delivered on time, accurately, and in the most effective formats for each individual platform. You’ll be confident in planning the rollout of a key campaign and executing it flawlessly.
• Develop social media strategies in-hand with the creative team and marketing team; work closely with in-house Design Team to produce compelling design assets (graphics, infographics) that enhance the audience experience.
• Work closely with the Head of Marketing and Head of PR to create a social media calendar in line with the marketing calendar, as well as business priorities.
• Be proactive about bringing new, innovative ideas to the table on how to grow reach and engagement with our social audiences.
• Deliver weekly reports on social performance and analytics.
• You will be an advocate and ally for diversity, equity and inclusio