Social Media Manager

at  Aspect Home Services Ltd

REQUIRED SKILLS:

• Strong videography, video editing, and video planning skills, with proficiency in programs like Adobe, Microsoft Suite, and CapCut.
• Ability to work independently, with a self-directed and motivated approach.
• Proven experience in managing social media for businesses.
• Passion for social media, with expertise in major platforms and management tools.
• Strong writing, editing (photo/video/text), presentation, and communication skills.
• Ability to create content across multiple platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Proficiency in analyzing social media metrics and identifying areas for improvement.
• A self-starter with a keen interest in engagement rates and media trends.
• Energetic and capable of representing the Aspect Home Services brand.
• Experience with Microsoft Office and Adobe Suite.
• Represent Aspect Home Services with professionalism, valuing diversity, inclusion, and excellence.

ADDITIONAL REQUIREMENTS:

• A valid Ontario Class G2, G, or equivalent driver’s license and access to a vehicle is needed for attending job sites, or another reliable means of transportation.

JOB PURPOSE:

The Social Media Manager will be responsible for creating and managing content across all our social media platforms, with the goal of significantly growing our online presence and driving sales through engaging and innovative digital content.

KEY RESPONSIBILITIES:

• Manage and grow our presence on Facebook, Instagram, YouTube, and TikTok.
• Handle direct messages, texts, and other communications with prospective clients through social media channels.
• Research audience preferences and discover current trends to inform content strategy.
• Create engaging text, image, and video content, including TikTok videos, Instagram Reels, and YouTube Shorts.
• Ensure all content aligns with Aspect Home Services’ marketing strategy and brand guidelines.
• Design posts that sustain readers’ curiosity and generate buzz.
• Stay updated on changes to all social media platforms, ensuring maximum effectiveness.
• Develop an optimal posting schedule based on web traffic and customer engagement metrics.
• Create and maintain a social media content calendar.
• Research and advise on social media best practices.
• Monitor and report on social media analytics for all platforms.
• Visit job locations to capture new photos and videos of our technicians at work.