Social Media Manager

at  Bmf

WHO WE ARE

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Now celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires.
BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Estée Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines.
BMF has been recognized for its legacy of boundary-pushing work, and as an innovative marketing industry force. Among its many accolades, BMF was most recently honored by Ad Age as a 2023 Small Agency Award winner in the “Campaign Of The Year” category for its work with CBS.
BMF is an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency’s core DNA.
Our growing and dynamic agency is looking for a Social Media Manager to join our Digital team, where they will support the development & implementation of social strategies across client accounts. They will play a key role in applying BMF’s standards of social strategic excellence to every project, delivering innovative insights, strategic recommendations, and creative implementation approaches to our clients across all channels.

RESPONSIBILITIES

Social Media Management

• Craft and implement strategic organic & paid social media plans, and execute against them from content ideation, community management, content posting, and paid social implementation, under the guidance of the VP, Digital Strategy & Analytics.
• Collaborate closely with cross-functional teams, including Digital, Creative Strategy, PR, and Production, to develop social media strategies that align with client goals.
• Advising and partnering with creatives to develop innovative social media content.
• Analyze market trends, audience insights, and performance data to refine social strategies, optimize campaigns, and enhance platform effectiveness.
• Support the VP, Digital Strategy & Analytics and Digital Strategy Director in the development of social media playbooks that define brand tone, editorial direction, and community engagement tactics.
• Create and execute audience-first social media campaigns, partnering with Digital Creative & Influencer teams.
• Provide strategic oversight for assigned client projects, offering expert guidance and hands-on support as needed.

Client Engagement

• Serve as the social strategy contact for clients, building strong relationships and providing ongoing support and strategic guidance.
• Conduct regular client presentations to communicate strategy development, campaign performance, and optimization opportunities.

Performance Measurement

• Develop and implement metrics to evaluate campaign performance, leveraging analytics tools to derive actionable insights.
• Build comprehensive social reports based on social performance metrics, inclusive of qualitative and quantitative insights with an eye towards further success and client growth across platforms.
• Present performance reports to clients, outlining key learnings and recommending next steps for continued success.