Social Media Manager

at  Canada Goose Inc

Company Description
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Job Description

• Lead a Marketing Specialist and Social Content Creator in translating brand and marketing objectives into strategic channel plans that align to the Canada Goose brand architecture and established social media playbook
• Coach and develop two (2) direct reports in their career progression, including ownership over all formal review processes and feedback
• Manage external agency partner in the ongoing implementation of the CG social media playbook and support Brand team in the development of campaign strategies as it relates to social media requirements
• Work cross functionally with all marketing lanes, digital, ecomm, and regional teams in providing the appropriate level of both proactive and reactive support across brand social channels
• Oversee global editorial calendar and work closely with key regional social stakeholders to ensure regional content is accounted for
• Oversee creative development process of global content for all social media channels (video, imagery and copy) with internal, freelance and / or agency partners
• Manage the ongoing reporting, measurement and insights of all social media channels and are able to translate these insights into executive-level share outs
• Responsible for upholding brand strategy and creative direction, as well as product and category positioning of campaigns, pushing innovative thinking while balancing brand and commercial needs and driving revenue.
• Manage the budget allocated to the creation and execution of each social media campaign, leading financial forecasts, tracking and reporting to ensure financial objectives are met
• Proactively contribute creative marketing ideas for social media initiatives and special projects